1Secret is a brand new creative production hub, based in Milan and Barcelona but available all around the world.

You may ask, why another one? 1Secret is made up of two people, but they can be as many as you need, wherever you need their services, and whatever the project, they are experienced, passionate, professional yet funny.

Services include art buying, casting, location scouting, set design and props research, budget management, logistic, permits, and post-production coordination.

"1Secret makes your ideas happen - including the crazy ones. Nothing is impossible, everything is a challenge in our productions. How do we do it? We cannot tell, it's 1 Secret."

"I’m Andreea Natalia Bucur, a fashion make-up artist based in Italy. Make-up isn’t just my job but also my passion.

I have collaborated with publications such as Vogue Italia, L'Officiel Baltic, L'Officiel Italia, Robb Report Russia, Desnudo Italia, Flanelle Magazine, 7Hues Magazine, Elegant Magazine and Mob Journal and I work for brands such as Stefanel, Hydrogen, Ed Parrish, Zanetti Moda and Christian Dior Make-Up.

Quality make-up is much more than a way to improve the aesthetics of a face: is a true form of art, the union of creativity, preparation and use of quality materials. In feminine beautification make-up, it is essential to build the make-up on the anatomy and morphology of a face.

Make-up is far more personal than a dress, as everyone has their own facial characteristics, and therefore their own style. It is important that everyone’s individual features are appreciated and suitable for the occasion.

I love this artistic imprint: it is welcome when it can be expressed, but I also respect the rules of this artistry. That’s why I make a difference in the world of make-up artists."

Welcome to Showcase Italy, brought to you by Production Paradise. This issue features some of the leading creatives and companies working out of Italy.

More creative professionals and facilities for photographic and film production are available in our Rome (Photo / Film) and Milan (Photo / Film) directories.

Brands and publications including Roberto Cavalli, Lavazza, Bulgari, VW, Moschino, Ikea, Valentino, ELLE, Nike, Universal Music, BMW, and L'Officiel, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• Mario Testino: Unfiltered - the first major exhibition of this celebrated artist and photographer’s work never shown before in a gallery. The show takes place in two consecutive exhibitions in Milan, the first until 27th of November and the second from 2nd of December 2021 to 28th of February 2022 at 29 ARTS IN PROGRESS.
• Martin Parr. We ❤ Sports - the exhibition tracing the career of the famous English artist, a member of Magnum Photos, through some 150 images dedicated to a range of sporting events.  Until 13th February 2022 at CAMERA, Turin. 
• The 64th World Press Photo Exhibition from 5th December to 9th January 2022 at Fondazione Sozzani, Milan. 

Our cover image was shot by Valentin Herfray with Contents Production. 

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy.

The company manages all aspects of a production, from the budgeting to a specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

1806 Agency is a creative representation agency and production house, based in Italy but operating worldwide with partnerships in Asia.

''We have 20 years of experience but at the same time, we are in continuous evolution. Our mission is to find every time new solutions for our clients. We believe in new technologies such as digital interactive, VFX, XR immersive media VR, AR, MR, virtual production, next generation real-time creative production studio, but we also love photography and classic video production.

Some of our clients: Telecom Italia, Sky TV, Vodafone, Carrera, Gucci, Barilla, Lavazza, Ferrari, Samsonite, Toyota, BMW, IKEA, Fendi, Armani, Prada, Hogan, Audi, Huawei and the best worldwide networks.''

Einat Dan, an award's winner make-up artist, art director amd body painter. Her early work starting out in Tel Aviv leading her to move on to living and working out of cities such as New York, Milan Berlin and Paris. In 2012, she launched a successful line of make-up brushes called M.i.a (make-up.is.art).

In 2013 she found her new passion for fashion films, writing the scripts, directing and producing. She is also a key make-up artist on fashion shows and fashion films, and she runs make-up masterclasses worldwide. 

In 2019 Dan launched her first book “Art beyond beauty” together with the photographer Camilla Camaglia. The intensive dedication to her talent and career has led her to win 28 awards, including the lifetime achievement award in Bokeh festival.

Her work has been featured on the covers of fashion magazines such as Marie Claire, L’Officiel, Elle, Vogue, InStyle and more. Her goal is to keep inspiring artists to follow their heart and dreams.  

Some of the celebrities and top models in Einat's list are: Anna Netrebko, Anna Belmondo, Morgan Polanski, Tisha Campbell Martin, Adriana Lima, Toni Garn.

PixelFactory is a digital retouching studio based in Venice, Italy. Thanks to the extensive preprint experience and solid photography background of its team, PixelFactory works in many genres of photography: from fashion to interior, passing through beauty, jewellery, still life and product.

The team has the capability to not only work one-on-one with the photographer on advertising / campaign images but also to manage volumes of pictures to the same high standard because of its well-established workflow.

PixelFactory ensures correct colour management during the entire process of photo editing. All files are worked internally within its organisation.

Shoot in The Alps has been in business for 14 years bringing productions through the European Alps. Alpine locations in France, Switzerland, Italy, Austria and Slovenia are being proposed to the client in consideration of their brief, budget and logistics considering the Alps as one single region without borders.

Sea to summit and cities in between: our location database includes modern cities and glaciers, little mountain towns and green meadows, pretty lakes with wooden boats and rocky cliffs, snow fields in the summer and sandy beaches three hours drive away, and pretty much everything is in reach within a few hours drive.

"Our network of local producers, local scouters, production coordinators, mountain guides, helicopter pilots, drone operators live and play their working and personal life in the mountains and developed the skills to mediate between the production needs with the ones of this challenging environment. This allows us to safely and successfully bring big fashion brands, production companies and single photographers to the most remote and beautiful spots in the Alps."

Luzzitelli Danieli Productions is a 3D CGI studio located in Turin, Italy.

"We work on static and animated 3D CGI, with state-of-the-art instrumentation and with the best software on the market. We specialise in automotive, interior design, human and animal anatomy. We use software for VFX and special effects, digital sculpture, animation and compositing. We bring 3D CGI to the service of our customers to create breathtaking images and films for advertising and editorial purposes for large customers.

We will always make your products something beautiful for you and special for the market!"

PixelFactory is a digital retouching studio based in Venice, Italy. Thanks to the extensive preprint experience and solid photography background of its team, PixelFactory works in many genres of photography: from fashion to interior passing through beauty, jewellery, still life and product.

The team has the capability to not only work one-to-one with the photographer on advertising/campaign images but also to manage volumes of pictures to the same highest standard because of its well-established workflow. PixelFactory ensures correct colour management during the entire process of photo editing. All files are worked internally within its organisation.