Alex Waber is a commercial photographer specialising in fashion, product and lifestyle photography.

The last month saw Alex photographing in studios and apartments around Vancouver for clients like Arcteryx, Section 35 and the new brand Jessica Laura.

Creating narratives is a big part of Waber’s process, helped along by a background in cinematography. This manifests the most in his use of light to create emotion; from the warm glow of light in the Jessica Laura shots, creating cozy evening interiors, to the stark light of the creative with Christine, highlighting the textures and shape of the clothes.

Waber is currently planning several location shoots using Vancouver’s glass filled downtown and its rugged mountain surroundings, and augmenting the natural beauty with dynamic lighting and drama.

Tobias Meier (2b+photo) is a visionary in fashion, beauty, and advertising photography. Based between Vancouver and Paris, Tobias’ work is characterised by vibrant colors, precise composition, and intricate set designs. His unique approach has earned him international recognition and exhibitions.

Tobias excels in stunning outdoor and indoor shoots, as well as studio sessions that highlight his versatility. His expertise extends beyond photography to creative direction, set design, editing and retouching, bringing imaginative narratives to life. His dedication to both technical and creative aspects ensures each project is meticulously crafted and visually stunning.

Tobias is available for projects worldwide, committed to delivering tailored solutions for each client. Explore his portfolio and experience the artistry of 2b+photo.

Alex Waber is a commercial photographer specialising in product, fashion and lifestyle photography.

His work has been used in campaigns and publications around the world, including Vogue, Wired, Elle and The Guardian.

He’s currently working on his first book, some images shown here, about Vancouver’s relationship to nature, development and extraction. Waber has also recently done some work at Bloedel Conservatory, capturing the birds and plants in more textural and abstract ways.

And finally in his spare time he explores his own studio, photographing some of his painting supplies, revelling in their wear and patina.

Noel Hendrickson is an award-winning lifestyle and adventure photographer based in Vancouver, Canada. Specialising in fitness and outdoor photography, he collaborates with advertising agencies across North America. Noel is renowned for capturing authentic, in-between moments that reveal his subjects' true emotions, showcasing his unique visual storytelling approach.

His fitness portfolio features dynamic images from collaborations with brands such as Arcteryx, North Face, Stoko, Invisalign Global and Travel Alberta, highlighting athletes in action and the essence of physical endurance. In his outdoor photography, Noel emphasises the beauty of natural landscapes, working with clients like Columbia Clothing, Destination Canada and Pacific Sands Resort to portray the connection between people and the environment.

Noel's work is characterised by a keen eye for detail and a passion for storytelling, making him a globally sought-after photographer in the fitness and outdoor industries.

Based in Vancouver, Noel Hendrickson is an internationally recognised commercial photographer specialising in lifestyle, automotive and transportation imagery. 

His unique visual storytelling captures authentic, in-between moments, revealing the true emotions of his subjects. Noel's portfolio features collaborations with prominent clients such as Toyota, Subaru, Mini, Ford, Rocky Mountaineer, West Jet and Air Canada, Carnival Cruises and BC Ferries.

His work reflects a deep appreciation for both wide-open landscapes and the mountains.

Tobias Meier, known professionally as 2b+photo, combines his photography knowledge and creative direction to blend cinematic storytelling and high fashion, creating captivating and memorable advertising campaigns.

His refined lighting and composition showcase the craftsmanship of everything, from jewelry to garments. Whether developing a story from scratch or collaborating with a client's creative team, Tobias's dedication to the technical art of photography is equally matched by his appreciation for creative direction. He oversees the full process from start to finish, ensuring every detail is perfect.

Often, a single photo from his campaigns is showcased in an exhibition or gallery, highlighting his ability to create impactful and visually stunning images. Discover more of Tobias' work and the stories behind his captivating campaigns.

Alex Waber is a Vancouver-based fashion photographer known for his cinematic approach to storytelling and lighting. With a background in cinematography from Capilano University, Alex combines technical precision with creative vision to craft images that capture the personality of his subjects. Whether in the studio or on location, his work highlights texture, movement, and the connection between people and their environments.

Alex’s photography has been featured in publications such as Vogue, Wired, Rolling Stone, and The Guardian, and exhibited in Vancouver galleries, including the Seymour Art Gallery and Pendulum Gallery.

Balancing commercial and fine art work, he brings the same thoughtful approach to every project, making him a trusted name in the fashion industry.

Tobias Meier, known professionally as 2b+photo, is mastering storytelling through fashion, beauty, and advertising photography. Based between Vancouver and Paris, Tobias’s vibrant, surrealist, and pop-art inspired works captivate viewers with their saturated colors, precise compositions, and intricate set designs. His unique approach has earned him numerous accolades, and his work is celebrated in international exhibitions, including being part of the Museum of Avant-Garde’s permanent collection.

In addition to his photographic expertise, Tobias is highly skilled in creative direction, retouching, and set design. Leveraging his VFX background, he brings imaginative narratives to life, ensuring each project is visually stunning and meticulously crafted. His dedication to both photography and creative direction makes him a sought-after collaborator for industry professionals worldwide. Tobias is available for projects worldwide, committed to delivering tailored solutions for each client.

Explore Tobias Meier’s portfolio and experience the artistry of 2b+photo.

Ema Peter is one of the most recognisable names in architectural photography. Her work's truly poetic approach comes from combining her photojournalistic background with her ability to showcase the life of architecture.

Ema is selected by some of the most progressive architects to capture their projects and her images have won countless awards. They have also been chosen for the covers of multiple architectural and interior publications.

Her love for capturing the “decisive moment," a concept created by Henri Cartier-Bresson, and applying it in architecture has helped her create her very own style and niche. Since her worldwide recognition in the field, Ema has also become a well-known public motivational speaker.

With 15 years of experience, Alex Waber brings a seamless blend of storytelling and style to each project, using natural environments and dynamic settings to highlight the personality of every brand he works with. Whether spending five days on a bike-packing trip around Texada Island, or capturing the relaxed yet refined mood of fashion brand Jessica Laura in a Vancouver loft, Alex approaches every shoot with care and creativity.

Recent projects also include a golden-hour session with streetwear brand Section 35, where the team worked quickly to make the most of the fading light. For Poplin and Co., Alex shot in the backroom of his studio, a vibrant setting filled with bookshelves, DJ gear, records, and plants, creating a youthful energy with the two models.

From remote landscapes to intimate interiors, Alex's lifestyle photography effortlessly brings people, places, and products together.