Let’s explore the best of the UK’s commercial creativity in our latest Showcase United Kingdom.

Welcome to our latest edition of Showcase United Kingdom, featuring exceptional talent and services from across the British commercial creative industry. In this issue, you will find the latest projects by renowned photographers and directors.

In this edition: this year’s winners of the LPA Futures competition, painterly shots of dancer Zoe Solomons and dynamic portraits of Canadian athletes, as well as commercial photography from all over the UK: Manchester (pets!), Edinburgh (food, interiors), Sheffield (cars), and of course London (food, sports, lifestyle...).

Our featured fashion editorial was captured by London-based photographer and creative director Wanda Martin. A fashion story for Glamour Magazine, set within the Hungarian University of Fine Arts, it merges Pre Raphaelite beauty with a modern attitude. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Edinburgh:

Catherine Opie: To Be Seen at the National Portrait Gallery in London is a striking survey exploring identity and visibility, bringing together decades of work that challenge how we see and represent one another. The exhibition reflects Opie’s long standing engagement with queer culture and contemporary American life.

Wendy McMurdo: Digital Mirror, at the Scottish National Portrait Gallery, looks at the early intersections of photography and digital manipulation, examining identity, childhood, and the uncanny through staged, subtly altered images. McMurdo’s work feels eerily prescient of today’s conversations around virtual selves and constructed realities.

Last days to visit We Shall Not Be Moved at Alison Jacques Gallery, an exhibition dedicated to the powerful work of Gordon Parks. Through striking images and film, the show explores themes of race, resilience, and social justice, offering a timely reflection on civil rights and representation.

We would like to dedicate this edition of Showcase United Kingdom to the mighty David Knight.

Finn O'Hara is a Canadian and British photographer and director based in Toronto, working internationally across sport and advertising. Regularly commissioned to both photograph and direct, he brings a cohesive visual language across stills and motion, defined by a clean, cinematic sensibility rooted in performance, character, and precision of execution.

Recent projects include football stills for Team Canada ahead of the World Cup and a hybrid shoot for national retailer Marks. His practice spans high-performance sports campaigns, character-driven portraiture, and integrated motion-led advertising, with work published in Bloomberg Businessweek, ESPN The Magazine, The New York Times Magazine, Time, Vogue, and Wired.

Selected clients include Adidas, the Canadian Olympic Committee, Coca-Cola, Converse, Google, Nike, Scotiabank, Sport Chek, the Toronto Blue Jays, the Toronto Maple Leafs, and the Toronto Raptors.

Jeremy Baile is a London-based photographer and DOP specialising in drinks, commercial and lifestyle imagery. His work is driven by a bold use of colour and precise composition, creating striking, contemporary visuals with a refined edge.

Working seamlessly across stills and motion, he brings a fluid, modern approach to content creation for brands and agencies.

Jeremy is a Production Paradise Spotlight Awards Winner in the Food and Drinks category for 2025, and a multiple Color Awards winner in 2025, 2024 and 2023, plus an AOP finalist.

Combining technical expertise with a calm, collaborative approach, he consistently delivers confident, high-impact work.

Todd Antony is a London-based photographer and director originally from New Zealand. His personal work centres on little-known communities and individuals whose lives sit just outside the familiar frame, blending documentary observation with a cinematic approach to light, colour and atmosphere. He is drawn to portraiture as a form of quiet advocacy. Empathetic rather than didactic, allowing viewers to meet the subject on their own terms.

His commercial work spans global brands including Qatar Airways, Samsung, Mastercard, Sony, and Audi, with campaigns produced across four continents.

His personal projects have been recognised internationally, with selections for the Taylor Wessing Portrait Prize at the National Portrait Gallery in 2021 and 2025, Sports Photographer of the Year at the 2025 International Photography Awards, and multiple editions of Lürzer's Archive 200 Best Advertising Photographers Worldwide.

Des Iles is a London-based commercial photographer and videographer with over a decade of experience delivering high-end visual content for wellness and lifestyle brands.

Operating through Des Iles Studio Ltd, Des works with clients across the UK and internationally, producing imagery with a clean, elevated aesthetic built for commercial performance.

Recent work includes a paid media campaign for MedPal, an AI-powered health platform, and a brand campaign for luxury venue Deerlands Estate, spanning movement, breathwork, venue, and landscape textures.

With a reputation for high production value and a precise creative vision, Des Iles Studio is the choice for brands that demand imagery that performs.

Currently accepting commissions for commercial campaigns, brand content, and paid media projects.

"I’ve been photographing ongoing work with the dancer Zoe Solomons, making images together in the studio that revolve around chance and experimentation. The setup is simple and the process is open, allowing movement to lead the picture rather than controlling every moment. It’s an ongoing fine art project focused on seeing what happens when timing, gesture and instinct come together in front of the camera.

Alongside this, I’ve been doing commercial work for Guinness Zero and Seedlip non-alcoholic drinks, shooting social campaigns using my documentary approach to photography.

I was also commissioned by Amber Scott to photograph one of her luxury yoga retreats at Trasierra Lodge, just outside Seville in southern Spain. I documented the retreat as it unfolded across the days there, photographing the yoga practice, the landscape around the lodge, and the quieter moments of the retreat experience."

Jacquetta is a London-based photographer specialising in bold, contemporary lifestyle and brand campaigns. She has worked with global names including Diet Coke, Shark Ninja, and Step One to create engaging imagery that connects with modern audiences and delivers clear commercial impact.

Her concept-driven approach allows her to align with each brief, balancing strong visual storytelling with product focused brand identity. Whether working on campaign shoots or editorials Jacquetta brings versatility, energy, and a sharp understanding of the current visual landscape.

On set, she is known for her calm leadership and collaborative approach. Clients and creative teams value her ability to keep productions efficient and focused while maintaining a positive atmosphere.

Based in London and working internationally, Jacquetta is available for advertising, lifestyle, and editorial commissions through her website.

"Throw a brief into the creative world and you’ll hit a hundred photographers making the same declaration about bold, eye-catching work. It isn’t easy to stand out these days, which is why you need me (we're supposed to write these things in the third person but yes, it is me on the other side of this keyboard and yes, I want to connect with you directly. Enough of this corporate-A.I.-robot talk. We're all just humans!).

With that said, a shoot with me is never just about the final image. It’s really important to me that the whole experience feels collaborative, inspiring, and genuinely enjoyable. This energy is carried through from the shoot itself all the way to the final visual product.

I'm more than a product photographer. I'm an artist and art director with a sharp eye for colour, composition, and detail. My work is vibrant, intentional, and impossible to ignore. My style is as versatile as it is distinctive, shaping visuals that speak directly to your brand while always carrying my signature punch. This is how we will stand out from the crowd, and we'll do it together."

London-based photographer Krzysztof Czernecki brings a unique blend of technical skill and artistry to the world of drinks and liquids photography.

His visually captivating stills and motion work are perfect for brands aiming for high-impact beverage visuals.

Operating under the name Christopher Photography, he expertly merges precise lighting techniques with an adventurous approach to fluid motion, allowing him to create images that reveal the distinct character and behavior of each liquid.

With international recognition for his work in still life and liquids photography, Krzysztof has garnered multiple global awards, including top placements in major still life competitions. His diverse portfolio includes high-end product advertising, high-speed liquid captures, and cinematic slow-motion sequences, making him a highly sought-after specialist for beverage campaigns.

Katie Leonard is a self-taught food and lifestyle photographer based in Kent, shortlisted multiple times for the Food Photo Award. Katie is known for her vibrant use of colour, creative compositions, and ability to let light - whether natural or carefully crafted with flash - shape an image and its story. Her work moves effortlessly between fun, bold, striking and colourful contrasts and softer, calmer and atmospheric moments, capturing the textures, flavours, and personality of food and places.

Katie thrives on connection - whether it’s the sun-dappled calm of a garden, the detail of a carefully prepared dish, or the dreamy atmosphere of a retreat. With a background in film production, she blends creativity with a calm, organised approach, crafting imagery that captivates audiences, helps to elevate brands, tells a story and feels genuine, real, and full of life and that helps to resonate with the audience.