Sustiin is the first make-up, hair, styling and photo production agency aiming to work as sparingly as possible and across a range of different subject areas.

In recent years many clothing, cosmetics, make-up and hair product manufacturers have begun developing sustainable products. For some companies this has always been their core competence, and as a result new, future-oriented branches of businesses have emerged.

Martina-Irene Cerny has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible, sustainable (Sustiin) styling.

"It not only fulfills an affair of the heart, but also offers producers of environmentally friendly products the opportunity to make their imagery as a whole sustainable. It ensures that the clothes, make-up and props also come from ground-breaking, ecological sources. Even the completion of the photo production itself should be as environmentally conscious as possible."

Featured in this Showcase the first in-house production from Sustiin with photographer Marion Ida Wagner and products/brand as follows: Dr. Hauschka/Derma ID, Sabinna, Shakkei, SideLin @ SightStore, H&M CONSCIOUS Collection, MANGO Committed Collection, MARGARET AND HERMINONE, Baserange @ SightStore. Making Of Archive/Vintage: Helmut Lang BMW Motorcycle Collection 1979/Collection.Petar Petrov.

After 16 years of experience as a lifestyle and people photographer in London, New York, Berlin and Vienna, Tom Haslinger founded Best Friends Production in 2014.

Best Friends represents high-level international photographers, each with their own original style which perfectly meets the different needs of clients.

In addition, with a trained eye Tom guarantees the ideal organisation and production of photo and film shoots. Based on years of experience, he knows what is needed in front of - but also behind - the camera. In other words, Best Friends provides first-hand full service production.

"On a Best Friends production, everyone from photographers and clients to models are able to fully concentrate on their individual tasks. Just Best Friends, as the name suggests!"

Visit Best Friends on Instagram for more.

Production Pool is a full service production company specialised in film and photo production with offices in Zurich, Berlin, Vienna, Cape Town and Zermatt.

Recent productions include:

• Valiant campaign with photographer/director Per Kasch.
• IQOS campaign film and photo with director/DOP Manuel Mack and photographer Timmo Schreiber.
• COOP campaign with photographer Ailine Liefeld.
• Fantastic Man editorial with photographer Walter Pfeiffer.

Clients include brands and magazines such as Adidas, Agent Provocateur, Another Magazine, Birkenstock, Bogner, Elle, Garage Magazine, Givenchy, Globus, GQ, H+M, Joop, L'Uomo Vogue, Oysho, S.Oliver, Vanity Fair, Vogue, W Magazine and Zalando.

The company also works with photographers, DOPs and directors such as Boo George, Craig McDean, Daniel Riera, Ellen von Unwerth, Franklin Stanley, Frederike Helwig, Jonas Unger, Lukas Wassmann, Marcel Hartmann, Mariano Vivanco, Mario Testino, Markus Jans, Matt Jones, Mikael Jansson, Per Kasch, Sam Robinson, Sean Thomas, Takay, Thomas Dirnhofer, Tom Munro and Wolf & Lamm.

Production Pool Cape Town runs seasonally in the Southern Hemisphere, servicing the European advertising and fashion market with excellent production facilities, service and co-ordination.

Ila Paterson and Hanna Bjoerklund are so-called 'swallows' living respectively between London, Stockholm and Cape Town. The pair focus on bespoke photo and film production service, with the personal touch always being the key for a successful production.

The Cape Town office collaborates closely with its colleagues in Europe and offers full service packages or single separated services such as location scouting, casting permits visas, equipment, budget management and crew coordination.

Recent projects include Marina Rinaldi, Volvo Trucks, Edited and Elle Magazine.

For Austrian-based photographer Martin Lugger, commissioned photography is an exciting and demanding process of communication. The ability to trace the original character of people, moods and situations with a high level of empathy is reflected in his projects, which have led him across Europe.

Outdoor photography is an important part of Martin's portfolio, but he also focuses on people, lifestyle and architecture, always trying to find exceptional perspectives.

See more of his recent work on his website or through Instagram and get in touch to discuss the details of your upcoming project.

René van Bakel has been a passionate storytelling photographer since the very start of his professional career some 20 years ago. He has worked in more than 70 countries and his images have been published in major global media outlets like National Geographic, The New York Times, Le Figaro, Vogue, and many more.

René also produces commercial and editorial assignments. His vast experience enables him to help clients visualise their story to best show the audience what matters; the company or publication itself.

His specialities include portraits, architecture, hotel and hospitality, food, product, travel, art, culture, lifestyle and car photography.

Clients include Superfund, Vapiano, ÖBB, AIT, Ö-Post AG, Agrana, Magna Steyr, FFG, BMVIT, Rolex, Austrian Airlines, Spanish Riding School Vienna, TNT, DHL, NÖM, ÖBF, Merkur, Stiegl, Gösser, Nike, VDL Group and Philips Medical Systems.

Mona Lorenz is primarly a food photographer but she switches between subjets of her interest, enjoying the different challenges involved. She runs a studio based in Upper Austria, but is also happy to shoot on location.

The last 20 years have turned her into a recognised photographer. Mona cooperates with a freelance team of stylists and her studio has a fully equipped kitchen and a large, well-stocked supply of props.

Mona has been working with a variety of editorial and commercial clients including Wiberg, Natürlich für uns, Gmundner Keramik, Spitz Austria, Dr. Oetker Österreich, Unimarkt, Blaschke, Efko and Selmarina.

One of the most important things for Mona is to create pictures with a natural touch, "with simple and effective manners." Her clients appreciate precisely this kind of visual language.

Welcome to Showcase Austria, brought to you by Production Paradise. This issue features some of the leading photographers, photo production companies, talent agents, and equipment rental companies working out of Austria.

More creative professionals and facilities for photographic and film production are available in our Vienna Photo and Film directories.

Brands and publications including Volkswagen, YSL, Adidas, Karl Lagerfeld, Calzedonia, McDonald's, Wien Tourismus, Dr. Oetker, Goldeck, Salamander, Unimarkt, Wiener Zucker and Tezenis, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• FOTO WIEN - Month of Photography, until 20th April in Vienna. 
• RELOADED - exhibition presenting a broad spectrum of the history of the photographic medium. YOUNG EDITIONS features work from emerging photographers. OstLicht, Vienna. 

Our cover image was shot by Rafaela Proell. 

"I am a well-educated photographer and have over the course of my 20+ years of professional career gotten to know photography from all angles. Due to many years of close cooperation with a renowned photo editing studio, I've become a specialist in the field of digital photography. Through my studies at the Department of Image Science at the Danube University in Krems, I have acquired reflected knowledge.

I have my own photo studio with state-of-the-art technical equipment. My professional focus is on still life, product and food photography, and my work ranges from elaborately staged high-end advertising photography from editorial commissions and portraits to photojournalism and documantaries.

For me, it is still interesting to work on new projects and to find the optimal solution, be it in technical, practical or creative areas."

Digitalstore Vienna is the largest retailer of digital photography products for semi-professional and professional users in Austria.

The summer edition of the 'Photo & Video Days', the company's in-house expo, will take place over 14th and 15th June. More than 20 companies will present brand new highlights; clients can win great prizes and participate in free workshops. Be sure to drop by and get inspired!

Also not to be missed - Digitalstore & Sony Alpha Live Event, featuring a free 'Portrait Photography Workshop', the 'Stunt & Photography Masterclass', and an inspiring presentation on how to 'Explore To Create'.

Visit the website for further information.