Max Draeger is a professional mountain sports and outdoor lifestyle photographer based close to the Zillertal, in the heart of the Tyrolean mountains.

Inspired by the shapes, forms and atmospheres created by nature, his work focuses on extraordinary locations and intense weather and light scenarios spiced with strong athletes performance.

While working for a broad variety of international brands and magazines across the globe, he appreciates shooting in the mountain ranges close by and pleases his clients with great local knowledge on terrain, conditions and locations. Always seeking for unique perspectives and unseen imagery, he always puts in the extra effort and does not hold back to overcome physical and mental challenges during the shoot.

Over the past winter season Max has been working for ORTOVOX, evil eye, Scarpa, Backline Magazine, Bergwelten and many more and is looking forward to create your mountain visuals in the upcoming snow sports season.

Philipp Kreidl is a Vienna-based photographer. During more than 30 years in the field, he has worked on people, lifestyle, portraiture, still life and travel shoots. 

Recently, Philipp has focused on architecture, exterior and interior, portraiture and celebrity photography.

Philipp has worked with a wide range of clients, from architects to corporate clients and magazines from Austria and abroad. They all share an appreciation for his efficiency and experience when realising projects. He creates sensitive compositions and delivers high quality work across image editing and retouching.

Hotel interiors, art installations, campaign pictures for a Drag Queen’s artisanal rosé – Gregor is making a difference in his approach to producing detailed and intriguing pictures for various clients. 

The past year Gregor was tending to his regular clients in the hospitality industry and realised projects in Salzburg, Vienna,  Zurich, Cologne, Frankfurt and Düsseldorf. Original projects came out in the art world so Gregor documented for new museums, galleries and an immersive installation at MAK - Museum of Applied Arts, Vienna for British artist collective Superflux.

Also to mix things up he worked in the studio for Dutzé - the world’s first artisanal drag wine, creating key visuals for the wine labels and campaign pictures. 

Gregor will invest in setting up a permanent studio in Vienna to intensify his work for still life and product photography clients in the upcoming year.

Production Pool is an international full service production company with teams in Zurich, Paris, Berlin, Vienna, The Alps and Cape Town.

Our production expertise ranges from stills to motion, from fashion to advertising and editorial.

Recent productions include:

• La Prairie: Film; Director/DoP: KG Studio
• Schiesser: Campaign; Photographer: Markus Jans; DoP: KG Studio
• ON: Lookbook; Photographer: Lukas Wassmann
• Mazda: Campaign; Photographer: Michael Schnabel; Director: Jeanine Graubaum

More clients: brands and magazines such as Adidas, Agent Provocateur, Another Magazine, Birkenstock, Bogner, Elle, Canada Goose, Garage Magazine, Givenchy, GQ, H+M, Joop, Loro Piana, Oysho, Purple, Sandro Paris, Vanity Fair, Vogue, W Magazine, Zalando and Zara.

Photographers, DOP´s and directors such as Boo George, Craig McDean, Daniel Riera, Ellen von Unwerth, Franklin Stanley, Frederike Helwig, Jonas Unger, Lukas Wassmann, Marcel Hartmann, Mariano Vivanco, Mario Testino, Markus Jans, Matt Jones, Mikael Jansson, Per Kasch, Sam Robinson, Sean Thomas, Stian Foss, Takay, Thomas Dirnhofer, Tomas Lohr.

"Austria. Small country, large number of photographers.

One of us is Mona Lorenz.

She's a leading lady. In commercial photography.

Head over heels in love with her job.

Knowing me, knowing you, it’s time to come and visit her!

Nothing more to say.

No more ace to play."

See more of her recent work on her website or through Instagram and feel free to get in touch.

Comal Studios offer more than 20 years' experience in photography. Their customers, such as Dr. Oetker, Weight Watchers Austria or Gusto, also value their professional approach in planning, conducting and successfully finishing projects.

Comal Studios' work philosophy is minimalist and clear:

"We offer full service: From the discussion of wishes and goals, to the organisation of the production, to the delivery of the final images, we do it all.

We love what we do: Our experience. Our network. Our equipment. Of course this is essential for our work, but just as important: we love what we do.

We design, produce and photograph: we conceive ideas, produce image content and photograph for you.

We stand for content made in Austria - we think: what comes from the region not only tastes best, but also looks best. Simply because we know Austria, its food, its cuisine and its culture, we therefore offer our customers content made in Austria."

Best culinary images; high-end food photography; sense for beauty: his is, what Comal Studios stand for.

"We look forward to your request and realising your individual project."

During the first few months of 2021, Gregor photographed bigger projects for his returning hotel clients as well as newly acquired clients in the art gallery and museum world. For all these projects he captured the exteriors as well as the interiors, general wide views as well as beautiful details. Despite the ongoing pandemic some of the projects had to be realised abroad, but Gregor’s organisational talents came in handy to guarantee smooth production without any delays.

The pandemic seemed to create also a higher demand for immersive photography. Gregor already created numerous globe panoramas for hotel and tourism clients, spending a lot of attention to detail in these 200+ megapixel photos, so viewers are able to zoom in and explore the spaces and all their details.

Production Pool is an international full service production company with teams in Switzerland, Paris, Berlin, Vienna, and Cape Town.

Our expertise ranges from stills to motion production, from fashion to advertising and editorial.

Recent productions include:

• Loro Piana: campaign; photographer Lukas Wassmann; DoP KG Studio.
• Aubade: campaign; photographer Markus Jans.
• Birkenstock: campaign; photographer Lukas Wassmann; DoP Kristian Sickinger.
• Credit Suisse: campaign; photographer Per Kasch; video Kristian Sickinger.

Other recent clients include brands and magazines such as Adidas, Agent Provocateur, Another Magazine, Birkenstock, Bogner, Elle, Garage Magazine, Givenchy, GQ, H+M, Joop, Loro Piana, Oysho, Purple, S.Oliver, Vanity Fair, Vogue, W Magazine, Zalando, and Zara.

Photographers, DOPs and directors that Production Pool has worked with include Boo George, Craig McDean, Daniel Riera, Ellen von Unwerth, Franklin Stanley, Frederike Helwig, Jonas Unger, Lukas Wassmann, Marcel Hartmann, Mariano Vivanco, Mario Testino, Markus Jans, Matt Jones, Mikael Jansson, Per Kasch, Sam Robinson, Sean Thomas, Stian Foss, Takay, Thomas Dirnhofer, Tom Munro, Wolf & Lamm, among others.

Welcome to Showcase Austria, brought to you by Production Paradise. This issue features some of the leading photographers, talent agents, studios and equipment rental companies working out of Austria.

More creative professionals and facilities for photographic and film production are available in our Vienna Photo and Film directories.

Brands and publications including Calzedonia, REWE, Erich Fend, AGM, Monocle Magazine, Unimarkt, Fashion20Two Magazine, and Ewe Küchen, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• The Essl Collection – Photography. Until 5th of April at Albertina Museum, Vienna. 
• Padhi Frieberger Fotokunst 1950-2000. Until 18th of April at Westlicht Museum for Photography, Vienna. 
• Elliot Erwitt - Paris. Until 24th April at Ostlicht, Vienna. 

Our cover image was shot by Susanne Spiel. 

The DIGITALSTORE Vienna is the largest retailer of digital photography products for semi-professional and professional users in Austria.

During the DIGITALSTORE TEST DAYS, professional users can test Fujifilm's, Sony's and Canon's new highlight cameras in the DIGITALSTORE’s professional rental studio - the "STUDIO D".

• March 15th: SONY VIDEO FX3, FX6 & Alpha 7S III
• March 16th: FUJIFILM GFX100S
• March 18th: SONY ALPHA 1
• March 19th: CANON EOS R5, EOS R6 & EOS C70

To book a free one hour long appointment, please send a short email to Studio D or call the DIGITALSTORE at +43 (1) 523 53 33-0.

Attention: Due to the DIGITALSTORE's strict Covid safety measures, no more than two people can register for the same time-slot. 

Visit the website or follow on Instagram for further information.