"As a commercial photographer and visual storyteller, I specialise in high-impact narratives that bridge technical precision with artistic intuition. My work is defined by a mastery of light and perspective, allowing me to transform brand identities into iconic visual assets. 

Last year started with high-profile projects for Mercedes-Benz and HUK-Coburg.

I have continued to push boundaries by integrating virtual production into my workflow. Whether shooting advertising, automotive, or lifestyle, I collaborate closely with creative teams to deliver polished, narrative-driven results that don’t just showcase a product—they define a complete story."

Thomas Kettner is a photographer, director and creative leader with more than four decades of international experience. His foundation is visual storytelling, but today he sees leadership and transformation as the natural evolution of his work.

With Liquid Monkeys, his new creative venture, he brings together young, bold talents and guides them with clarity and high standards. He leads from the front, fully involved from first idea to final frame, challenging assumptions and pushing teams beyond the obvious.

Clients value his directness, resilience and strategic instinct. He has a rare ability to cut through noise, redefine narratives and create momentum that goes far beyond the image itself. Thomas combines creative intuition with disciplined execution, shaping not only strong visuals, but stronger identities and lasting impact.

The Bridges is an AI creative studio specialising in hybrid content production for modern brand campaigns. Operating under the globally protected trademark Most Wanted Models®, the studio combines human creative direction with advanced AI technologies to develop AI-generated visuals, hybrid productions with real talent, and scalable campaign assets for international brands.

Built on decades of experience in the fashion and talent industry, The Bridges connects traditional production expertise with next-generation AI-driven creative workflows. Current projects include AI-supported advertising campaigns, hybrid fashion productions, and high-volume content systems designed for social media, digital platforms, and global brand communication.

The Bridges focuses on strategic concept development, brand alignment, visual consistency, and efficient content scaling. By integrating real creatives, real talent, and AI-generated assets, the studio enables flexible, cost-effective, and legally compliant production models tailored to contemporary marketing demands.

They also share insights from the model industry through their podcast, offering a closer look at how the business works today.

Severin Wendeler is a production team built around a simple idea, great creative visions deserve great execution. Since 2009, Severin and Wendeler have produced and supported international photographers and directors, drawing on a long solo journey through advertising and media before joining forces.

With a focus on people and transportation, they produce still and moving content for TV, print, out of home, online and social media. Projects can be real or virtual, shot with lenses or built through CGI, and when useful, supported by AI. Their experienced CGI, post, artificial craft, film and photo producers work internationally with a carefully selected roster of visual artists and a hand picked team, always aiming for the strongest possible creative result.

From organising production details to shaping the final delivery, they keep projects on budget and on time, without losing sight of the original idea.

Svenja Blobel is a fashion & beauty photographer based in Berlin. Her visual language is a blend of conceptual minimalism and cinematic storytelling.

Svenja is fascinated by linear architecture juxtaposing organic imagery and this apposition is in comibination with fashion and beauty is a foundational element of her unique photography.

Clients include: Zalando, L’Oreal, Seven.One, Plaid-à-Porter, Paula’s Choice, Universal, April First, CAKE Magazine, ROLL UP Magazine, and Purple Haze Magazine.

Emeis Deubel is a Berlin-based artist management agency founded in 2009 by Konrad Florian Emeis and Jan Deubel. The agency represents a curated roster of photographers and directors with a strong focus on high-end advertising.

Emeis Deubel connects creative talent with leading brands and agencies, supporting projects from initial briefing to final delivery. While not operating as a production company, the agency prepares production quotes, collaborates closely with external production partners, and supervises all communication to ensure the successful fulfillment of the agency’s brief.

Over the years, Emeis Deubel has worked with many of the world’s leading agencies and brands, including Mercedes-Benz, Adidas, Samsung, BMW, Lufthansa, Telekom, and Vitra, among others.

New Showcase The Alps: the latest from the creative industry in the Alpine region.

Welcome to the new issue of Showcase The Alps, celebrating the talent and services shaping creativity across the Alpine countries. This edition highlights leading production companies, photographers, equipment rental, location scouts, and even a hotel setting the scene for striking campaigns.

From snowboarding with Samsung in Switzerland and alpine skiers in pristine snow for Zara Man, to cosy Austrian cabins as the backdrop for winter lingerie, the visuals in this issue capture the region’s diversity. Add to that Annie Leibovitz portraying Federer and Nadal for Louis Vuitton, plus breathtaking 360º films for Swiss Tourism, and you have a Showcase full of inspiration.

Our featured editorial comes from the talented photographer Anna-Lena Duschl. Anna-Lena is based in Austria. Explore more outstanding creatives in our extensive Europe Directory and in past editions of Showcase Magazine.

Don’t miss these standout events across the Alpine region:

This October, the Innsbruck Nature Film Festival promotes awareness of nature and the environment through the power of film.

20 years after opening its doors to emerging photographers with the landmark exhibition reGeneration: 50 Photographers of Tomorrow, Photo Elysée in Lausanne reaffirms its commitment to supporting young talent with Gen Z: Shaping a New Gaze.

Until 12 October, Fotomuseum Winterthur presents The Lure of the Image. The exhibition invites visitors to explore the visual worlds of social media feeds, dating app profiles, beauty filters, memes, ASMR videos, ‘cute’ and ‘cursed’ imagery, emojis, computer-generated visuals, and low-resolution screenshots used in contexts of conspiracy or protest.

Andreas Gerhardt portrays people with a clear focus on genuine, emotional moments. A current series captures athletes immediately after competition or races – close-up, raw, and authentic.

Preparation and organisation are essential to his productions, yet it is his ability to improvise spontaneously that makes working with him so valuable. The result is portraits that feel natural and moving rather than staged.

The compelling glimpse behind the scenes – focusing on people, on the moment, not just on performance – is what continues to fascinate Andreas and drives him to go ‘all in’.

Clients include cycling-unlimited, Hero Series, ChemCon, Vertiko, Vitra, Schölly Fiberoptic, Atmos, and Maxon Moto.

Munich-based photographer Enno Kapitza is in the mountains almost every season. The Alps are more or less on his doorstep, but he's also drawn to more distant realms like the Himalayas, Tien Shan, or the Caucasus.

His camera is almost always with him, both professionally and privately. This has allowed him to tap into another passion in addition to his large client base in corporate and editorial photography. His photos of mountains, alpine landscapes, and the people who live in them or simply visit them reflect his enthusiasm for an inexhaustible, unique world.

Schärferaum in Bad Homburg is not your typical photo studio. Set in two former carpentry halls just outside Frankfurt am Main, it is a place designed to spark ideas. With its blend of industrial character, natural light, and open architecture, the studio offers an atmosphere that encourages creativity, collaboration, and new perspectives.

Ideal for photo and film productions, Schärferaum has long been trusted by creative professionals. Yet the venue has also become a favourite for companies and agencies seeking something different for workshops, offsites, and team gatherings. Its loft-style layout, vintage interiors, and adaptable set-up provide a balance of professionalism and warmth rarely found in standard event locations.

More than just a space, Schärferaum is a setting where people, moments, and brands come together. Whether you’re hosting a production, a strategy meeting, or a creative retreat, the studio adapts to your needs while offering a distinctive backdrop.

"Let’s talk about your ideas and create your space! Schärferaum – People. Moments. Brands."