Frank Reinhold specialises in corporate reportage, focusing on projects such as annual reports and customer magazines. His work involves capturing a cohesive theme through a series of diverse images that convey an underlying concept.

With experience working on location for clients in over 50 countries across all continents, Frank brings a global perspective to his photography. His ability to tell compelling stories through imagery makes him a valuable partner for brands looking to communicate their vision effectively.

Clients include Ball Packaging, BASF, Canada Life, Commerzbank, Deka-Bank, Deutsche Bundesbank, DHL, Dorma, Elopak, eBay, Fidelity Investment, FLSmidth, GEA, Hapag-Lloyd, KHS, KGAL, Lanxess, OLB-Bank, Santander Bank, SGL Carbon, SMA-Solar, SMS-group, Tetra Pak, UPS, Vaillant, Villeroy & Boch, and Vodafone.

Andrea Zoltanetzky is a photographer who loves capturing food at its most irresistible. A New York City native now based in Berlin, she brings a vibrant aesthetic to every shoot. She creates eye-catching, appetising images in her work with restaurants and global brands, working either from her studio or on location.

Her background in marketing and advertising research gives her valuable insight into crafting striking visuals that resonate with customers. Whether it’s packaging that stands out on a crowded shelf, campaign content for a product launch, or imagery for a new seasonal menu, she tailors each shot to make an impact — both visually and commercially.

Select clients include Jamie Oliver Kitchen, Wolt, Lufthansa and TiNDLE Foods.

Krosny is an experienced photographer who has been working with national and international top athletes, as well as renowned brands for over 12 years. During this time, he has learned to work under pressure and to react quickly to unpredictable situations to consistently deliver outstanding results.

His nickname has become his brand; his photographic focus evolved around people, lifestyle, football, and transportation, all while maintaining an authentic and natural style.

Krosny loves the diversity in his work and alternates between clear, minimalist shots and vibrant, energetic images, often using natural light, but he also knows how to skillfully use artificial lighting. No matter the scale or capabilities of the production, Krosny consistently impresses with its high standards while always embracing the beauty of imperfection.

Originally drawn to Bavaria for his studies, he now lives with his family west of Munich, where he appreciates the idyllic surroundings as a balance to his work life.

Anna Fichtner is a German photographer specialising in lifestyle, travel, and interior imagery. Her work is defined by authentic storytelling, natural light, and a refined sense for atmosphere and composition. With a background in people and commercial photography, she combines structure and spontaneity to create emotionally resonant visuals.

Anna draws inspiration from her travels across Africa, South America, and beyond, which have shaped her ability to adapt quickly, work in small teams, and manage productions independently.

She has collaborated with brands such as Landau + Kindelbacher, Weleda, Naturkosmetik München, Boffi, and Hotel Königshof München, creating high-quality imagery for hospitality, fashion, and architecture clients.

Based near Munich at Lake Chiemsee, Anna is available for projects worldwide.

Get a glimpse of Germany’s commercial creativity in our latest issue of Showcase Germany.

Welcome to the latest edition of Showcase Germany, highlighting the talent and services within Germany’s commercial creative industry. This issue showcases the work of renowned photographers, rental studios, and photo and film production companies.

In this Showcase: Adidas x FC Bayern in all its (sporty) glory, Gen Z teens snacking on Pringles along a deserted highway, a masterclass in photographing hair, and a group of talented photographers shooting fashion, portraiture, industrial and more – plus rental studios offering limitless possibilities in Hamburg, Munich, Berlin and Frankfurt.

Our featured editorial was captured by Ariel Oscar Greith, represented by Ballsaal, and originally published in TUSH Magazine. In it, Ariel reimagines some of Britney Spears’ most iconic looks through a contemporary lens – from the schoolgirl braids to the red latex catsuit, and the unforgettable “all denim everything” ensemble. Discover more outstanding creatives in our extensive Germany Directory and in past issues of Showcase Germany.

Don’t miss these recommended events:

I’m So Happy You Are Here – Japanese Women Photographers from the 1950s to Now offers a compelling look at Japanese photography. The exhibition focuses on women photographers and their perspective on everyday life and society in Japan. On view at Forum Fotografie Frankfurt.

Munich International Film Festival – one of Europe’s leading summertime film festivals – kicks off on 27 June. The festival presents an international slate of world and German premieres.

States of Rebirth – The Photographed Body in Motion focuses on documentary and conceptual projects in contemporary performance, portrait and dance photography. At Deichtorhallen Hamburg.

Martin Rupik isn’t a household name – not yet. No awards on the shelf, no campaigns on billboards. But his photography doesn’t rely on accolades. It stands on its own – raw, precise, and honest.

Currently relocating from Münster to Düsseldorf, Martin is moving closer to the creative industries – not just to join them, but to challenge and contribute to them. Even while based in Münster, he worked with major brands such as Boehringer Ingelheim and Puma. His journey began elsewhere – in the intensity of nightlife photography, capturing club scenes where hip-hop clashed with techno. Working fast, up close, and with people who were anything but camera-ready taught him what truly matters: authenticity, intuition, and timing.

With a background in Communication Design and years assisting established photographers, Martin has built a strong technical foundation. More importantly, he’s developed an instinct for human presence – creating imagery that’s not only well-executed, but intentional and clear.

Now working with brands, agencies, and start-ups, his style is direct, his visuals honest. It’s not about trends – it’s about real stories, captured with precision and purpose.

Soon based in Düsseldorf. Working wherever good stories happen.

Meet Rainer, an experienced professional specialising in impactful portraiture, editorial storytelling, and dynamic sports imagery. With a strong background in marketing, he brings more than just aesthetic vision—he delivers strategic visual content that drives brand narratives and connects with real audiences.

His ability to work confidently with talent, executives, and athletes alike results in images that convey strength, authenticity, and clarity—essential qualities for brands that aim to stand out in today’s competitive landscape.

If you’re looking for visuals that combine creative excellence with business relevance, Rainer Häckl is the partner you can rely on.

"Let’s create images that move people—and brands."

Ela Rüther is a professional food photographer with her own studio in Cologne. She photographs delicious food for magazines, publishers, and advertising clients in the food and catering industry. Ela works with a team of experienced food and prop stylists who ensure that the images look both professional and appetising, while remaining authentic.

Ela’s clients appreciate her constructive and creative approach, which is why some have been working with her for years. These include Rewe, Eckes Edelbrände, Jacques’ Wein-Depot, Vorwerk, Wajos, Zwilling, Aldi, Rabenhorst and Bonne Maman, as well as smaller companies and publishers.

The photos featured in this Showcase were captured for a Cologne-based bakery that wanted to upgrade its social media presence and also needed images for its stores in Germany and around the world. The brief: photos with a modern, minimal style with bright colours, and products that look as mouth-watering as possible!

behind the scenes, better known as bts creative, specialises in high-quality photo and film productions in the beauty and hair sector, but loves projects of all kinds.

Their client portfolio includes renowned beauty brands such as Wella, Goldwell, Kerasilk, Pantene and Sebastian, as well as traditional brands like Volkswagen, Schleich, Rewe, Miele, Gore-Tex and Ferrero.

In addition to casting and production, the team also takes on roles as art buyers and TV agency producers. The company’s website offers a comprehensive overview of their services and recent work.

Hannah Bichay successfully works in various fields of photography. She values the diversity of working with people, always brings a positive spirit and uplifting atmosphere to the set, and uses her enthusiasm and empathy to bring out the best in everyone in front of the camera. This is especially helpful when capturing authentic, natural portraits or encouraging shy employees during corporate shoots.

But Hannah's true passion is outdoor photography. Thanks to her second home in the Swiss Alps, she frequently gets the opportunity to combine her love for outdoor sports and nature with her photography, allowing her to work in exciting locations, sometimes under challenging conditions.

Her clients value her reliability, her keen attention to individual needs, her ability to translate a desired visual style into compelling imagery — and, of course, her easy-going and down-to-earth personality.