Benjamin Madgwick is an award-winning photographer and director known for his striking use of light, color, and emotion.

Working between New York, London, and Paris, he brings a fresh, collaborative energy to every project, crafting environments where talent and clients connect directly with a single creative voice.

Benjamin’s ability to bridge stills and motion creates a seamless experience on multi-set productions, ensuring a unified vision where talent feels free to perform and clients can trust in a cohesive storytelling approach.  

Recent projects include a bold collaboration with MAC Cosmetics and Lick, capturing the beauty of black-on-black through innovative lighting. His latest personal series, exploring modern relationships, spans photography and short film, with work selected for the National Portrait Gallery’s prestigious Taylor Wessing Exhibition.

Alongside editorial and commercial work for British Vogue, Sephora, and Franceclat, Benjamin continues to champion new faces through The Casting Project, an ongoing portrait series celebrating authenticity and individuality.

JSR Agency, London's premier creative management firm, draws on over 18 years of experience in crafting advertising and content for renowned global brands. 

"Our diverse roster of artists, including directors, animators, photographers, and illustrators, enables us to handle projects across various industries worldwide.

We're thrilled to welcome Alberto Escudero, a Madrid-based advertising photographer, to our team! With 15 years of experience, Alberto specialises in people and portraits, blending talent direction, lighting, and color to create vibrant campaigns. He's worked with top agencies like TBWA, McCann, and Ogilvy for brands including Coca-Cola, IKEA, Adidas, and Toyota. His work has earned awards at Cannes Lions, Clio Awards, and D&AD, and he’s been named Spanish Photographer of the Year at One Eyeland Awards."

Martin Swift is an award-winning director with over 20 years’ experience, crafting visually striking content across commercials, documentaries, and film title sequences. Known for his distinctive cinematic style and mastery of traditional cinematography blended with cutting-edge VFX, Martin creates stories that resonate with audiences worldwide.

He has worked with leading clients such as BMW, Volvo, Ferrari, Ford, Lotus Cars, Skoda, Puma, and Armani, spanning the automotive, sports and luxury sectors, while also creating impactful films on road safety, drug addiction, and homelessness.

Born in Wigan, Lancashire, the home of Northern Soul and pies, Martin studied fine art at Leeds University before starting his career at Granada TV, then moving south to work at BBC and then Saatchi & Saatchi. Based in London, but working globally, he continues to push creative boundaries, blending passion, precision, and innovation—whether capturing perfect light on location or pushing the limits of virtual production.

Let's explore the best of UK's commercial creativity in our latest Showcase United Kingdom.

Welcome to our latest edition of Showcase United Kingdom, which features the exceptional talent and services within the British commercial creative industry. This issue highlights the work of renowned photographers, directors, stylists, photographers' agents, and full service production companies.

In this edition: Lotus Theory 1 in all its futuristic glory; Range Rover Velocity Blue receiving the glamour treatment with White Lotus star Theo James; drink shots that are both refreshing and dynamic; stunning locations in the UK and beyond for productions both big and small – and much more.

Our featured beauty editorial was captured by photographer Sarah Brick. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Edinburgh:

The Face Magazine: Culture Shift celebrates the trail-blazing youth culture and style magazine that has shaped the creative and cultural landscape in Britain and beyond. This exhibition brings together the work of over 80 photographers, including Corinne Day, David Sims, and Sølve Sundsbø, at The National Portrait Gallery until 10 May.

After the End of History: British Working Class Photography 1989 – 2024 at Stills Edinburgh; the exhibition offers a picture of working-class life today: from Rene Matic’s portrait of growing up mixed race in Peterborough, to Elaine Constantine‘s documentation of the Northern Soul scene.

Photo London returns for its landmark tenth edition at Somerset House from 14 - 18 May, celebrating a decade as the UK’s leading photography fair.

Specialising in still life, interiors and drinks photography Charlie Goodge’s style gravitates towards vibrant colours, bold ideas and a strong creative vision.

Charlie collaborates with skilled teams of stylists, retouchers and assistants to assemble the perfect crew for projects of any scale. She ensures every project is delivered to the highest of standards and takes pride in her attention to detail, believing that the perfect balance of creativity and technical expertise is key to exceptional imagery. With a meticulous eye Charlie’s photography is considered refined and beautifully crafted in every respect.

Previous clients include: Amazon, Dove, M&S, Sainsbury’s, La Prairie, Freddie’s Flowers, Graphenstone, Conde Nast Traveller, Grazia, and many more.

Charlie has also worked with an array of agencies including: Not Actual Size, Studio Blup, Spring Studio, The Production Factory, and many others.

Derek Glen is a dedicated photographer and visual storyteller based in Scotland, with a passion for capturing the essence of food, drink, and products through striking imagery.

With a background in graphic design and years of hands-on experience, he works closely with brands to create authentic and engaging content that brings their vision to life.

Whether it’s a simple product shot, a dynamic stop-motion sequence, or a full brand campaign, Derek approaches each project with creativity and attention to detail. His work is all about collaboration—helping businesses showcase what makes them unique in a way that feels natural and visually compelling.

Jacquetta has kicked off 2025 with an exciting burst of creativity, securing multiple fashion and beauty editorials in prominent magazines, including a feature in Vogue India. A standout moment in her recent work is her beauty shoot 'Oyster Energy' for LADYGUNN magazine, which offers a fresh and inspiring take on summer beauty. Her photography continues to captivate and leave a lasting impact, with each image reflecting a creative vision that mirrors the vibrant energy of London’s ever-evolving creative scene.

Her impressive portfolio also includes high-profile campaigns for an array of clients, such as Red Bull, El Rayo, Needs No Label, Boots, Laponite, and more, showcasing her versatility and innovative approach to each project.

Based in London but available internationally, Jacquetta is open for bookings through her website.

Trigger made a bold decision to follow his passion. At just 16, he left school to chase his dreams and found the ideal place to combine his love for cars and photography: Calvert Studios.

He refined his craft in the studio by working alongside some of the most respected figures in the automotive industry. His big break came when he began shooting extensively on location for Jaguar Land Rover, with leading creative directors recognising his talent and drive.

Trigger has since travelled the world, capturing images for some of the most prestigious automotive brands. His portfolio reads like a who’s who of the industry, from Alfa Romeo to ZEEKR.

These last months have been a great mix of work for Trigger, from locations shoots in Chile and around the world to days and days in studios in the UK.

Trigger is represented by CRXSS.

With over 24 years of production experience, Location Legends brings the extraordinary.

Based in Milan and London, they provide comprehensive production support across Europe. From editorial shoots to large-scaled international productions, including film. 

Through decades of relationship-building, they have secured exclusive access to the most stunning and unique locations in the UK & all Europe. And if they dont have the exact location, they will definitely find it. 

Services covers creative project collaboration, budget management, location scouting, permits, on-site coordination, casting, professional crew and cast, equipment rentals, and more. 

Clients include: Alexandre Vauthier, Vogue, Drole de Monsieur, Sonia Rykiel, Giorgio Armani, Anthropologie, Dolce & Gabbana, Nanushka, Max Mara, Chloé, Heimat, H&M, BOSS, Jo Malone, Zimmermann, Pandora, Sabyasachi, Marie Claire, Arket, JEEP, Elle, Lillian West, Beymen Club, Cosmopolitan, Adidas, and many more.

Quotes can be handled within 24 hours. For more information visit the website, or call +39 347 688 1606.

Sara Morris is a photographer and director known for her vibrant style, striking lighting, bold colours, and playful compositions. With a sharp eye for detail, she captures subtle nuances often overlooked.

Regularly commissioned by top brands and agencies, Sara creates captivating visuals across formats, from social media stills to TV commercials. Her seamless transition between photography and motion enables cohesive, engaging storytelling.

This Showcase highlights key works from Sara's portfolio, including campaigns for Cadbury and Heathrow and imagery for Dove and Avon. In addition to her commercial work, this Showcase also features personal projects: 'Elegantly Wasted', along with a still and motion piece that explores liquids, textures, lighting, and movement.

Please get in touch if you have a project you'd like to discuss. Sara and her team would love to hear from you.

You can follow Sara on Instagram or check out her website. Sara is represented by Clare Fletcher.