Over the past three months, Produktie! Jan Ruinard has been working for both national and international clients Saab, McDonald's and Heineken.

However, May was a different story. "No telephone, no work - there was nothing going on in Dutch commercial photography, so I drank too much. But now it's June and I have new hope and a new spirit. Damn the recession! Damn the financial markets! Let's get back to work again!"