In January, Steffen S was in Japan again, this time shooting the luxury campaign for Nissan Japan on various locations outside Tokyo. The ad was used for national press and magazines. Production company was HPC and Sakai, who did a great job again.

Steffen S also introduce metrocubico, creative representation - also known as m3, the new measure of creative representation in advertising. Based in Barcelona and Tokyo, m3 supports new talents and trends in the media visual art. It aims to become an alternative to the conventional management and representation in the advertising business, encouraging a personal and open comunication with clients.