GERMANY ISSUE 651 Jun 2017

NPIXO Frankfurt Post Production & CGI
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  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

  • Client:  BMW AG

    Photographer:  Uwe Breitkopf

    Advertising Agency:  Serviceplan

    Production:  Local Hero

    CGI and Post Produktion: NPIXO

"The BMW M760LI, shot and staged by Uwe Breitkopf, has never before seen such sporty elegance in such unity. With the car in focus, it was our goal to realise a concept which would live up to the 7 Series’ reputation.

The interior was shot, the exterior created in CGI – the result is a homogenous gallery. While for the interior it was the exclusivity and high-quality materials that had priority, with the exterior it was the matte paintwork and sporty design that were given special attention.

The CGI and Post Production department managed to interpret the highly complex ‘frozen dark brown metallic’ car paint in an impressive way.''

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