ITALY ISSUE 302 Oct 2011

Allucinazione is where photography, commercials and studio shoots come together. Based in central Rome, the agency provides photographic and video production expertise through its team of in-house retouchers, 3D operators, editors and assistants. Allucinazione also offers production services, equipment rental, and organises shoots for foreign clients.

Representing photographers across the commercial advertising market, the company's international staff work alongside English and Italian speaking assistants to handle all aspects of production, including casting, locations, scouting, permits, equipment, transport and accommodation. The studio has a limbo that measures 10m x 7m x 3.7m and includes a separate production area, a fully-equipped make-up and dressing room and a central garden. The entire studio is fitted with Wi-Fi Internet.

Rome-based Riccardo Magno founded Allucinazione in 1998 and has since been joined by producer Lucinda Agar, a Dutch production secretary, international digital assistants, and an Italian studio manager. The company has its own rentals department and edits video commercials in-house, delivering broadcast HD quality via streaming to an ftp server.