Courage

italy issue 998

Jul 2025

Courage

Milan

Photographer: Tom Schirmacher for Boden SS 2026 , Production: Courage

The new issue of Showcase Italy brings you a selection of talent and creative service providers from across the country.

Welcome to the latest edition of Showcase Italy, celebrating outstanding talent and services across Italy’s commercial creative industries. In this issue, we shine a spotlight on leading production companies and photographers, making waves in the sector.

This season, brands such as J.Crew, Pimkie, Mytheresa and many others have headed to Sicily to shoot their latest campaigns — proceed with caution if you're prone to post-holiday blues. From the sun-soaked coasts of Sardinia to the timeless elegance of Rome, Italy offers the perfect backdrop for commercial projects that demand instant visual allure. And with no shortage of talented photographers, Italy continues to deliver work that blends artistry with personality.

Our featured editorial sees photographer Tom Schirmacher capturing Boden’s Spring/Summer collection for next year, with production by our member Courage. You’ll find more exceptional creatives in our comprehensive Italy Directory, as well as in past editions of Showcase Italy.

Upcoming events in Italy — not to be missed:

Ragusa Foto Festival presents a dynamic programme of exhibitions, workshops, talks, and events featuring internationally acclaimed artists. The theme of this edition, Beyond Appearances, will be explored during the opening days from 28 to 31 August.

CAMERA in Turin hosts a major exhibition celebrating Alfred Eisenstaedt, the legendary Life magazine photographer best known for his iconic V-J Day in Times Square image.

Mario Giacomelli – The Photographer and the Poet: In honour of the centenary of Giacomelli’s birth, Palazzo Reale in Milan presents an extensive retrospective featuring over 300 original works, including vintage prints, documents, and rare archival materials.