Set up primarily to provide video content for viral ads and websites, Donut Productions is still only in its second year. With roots firmly in stills photography, director Duncan Smith is now turning his hand to producing guerrilla-style video content for internet viral movies and websites.

Projects last year ranged from shooting Ronaldinho for EA Sports Fifa Street to working with an animatronic baby for BP and Channel 4’s The Farm. Having worked closely with advertising agency 20:20 London, Donut's work has picked up many awards, the most recent being a Campaign Digital for Best Media and Publications Campaign.

See the new website for projects that blend video, animation and flash to produce the personalised and seductive imagery, found for example on Audi ‘Elements’.