Myles New is passionate about lighting. In his work with food he strives for the lighting to feel genuine, whether he is shooting with simple window light, replicating hot sunshine, or a creating a winter's day.
Myles is able to bring depth to his images, offsetting colour tones to give a cinematic feel. He is well-versed in advertising through to editorial and is able to take a brief and translate it into a polished finished product.
Recent campaigns include on-going work with McDonald's, Christmas above the line work for Sainsbury's, Knorr, Mr Lees Noodles, Godminster Cheese, Tesco above the line campaigns, packaging for M&S and many editorial jobs. March also sees the launch of a new book for Lorraine Pascale.
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