LONDON ISSUE 672 Nov 2017

London and New York-based Jenny Hands re-imagined Clairol's 'Nice 'n' Easy' flagship brand, shooting over seven weeks and sixty models. She was hunkered down in Lower Manhattan to harvest 4TB's of imagery for the Procter & Gamble mainstay, heralding a global re-invention of their demo-graph.

Engaged as a fully phased project partner, collaborating within concept and casting to create a fully encapsulated experience, Jenny's unwavering dedication to hair, beauty and womankind garnered over the past decade and a half culminates in an understanding of the minutia and the technical that are hard to surpass.

Alongside her work with Clairol brands, Jenny has spent the past eight years regularly contributing to Aveda’s advertising collections, shooting in NYC studios, Minnesota prairies, a Caribbean hideaway and more than one Indian palace. Further works within hair include shooting with Sassoon's US label VS and being behind at least a dozen British 'Hairdressers of the Year' titles, including a North American win. In addition her talent has been sought out within the industry by Davines, Wella and Kolston.