A leading rental company dealing in cameras and lighting for photography and video, Direct Digital had the opportunity to connect with Matt Easton, a photographer based in New York and his native London - he specialises in editorial, fashion, and beauty. On why he uses Direct Digital when in the UK, Matt says that, “putting relationships aside, Direct are highly professional with a great knowledge of all equipment used…[and understand] the industry inside and out.”
Matt’s experience assisting masters such as Annie Leibovitz and Mert & Marcus has allowed him to discover his own signature look. He finds muses in the everyday, “a lot of [his] inspiration comes from movies,” inspirations which inform Matt’s signature sultry style balanced with “a raw and emotional innocence.”
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