MUMBAI ISSUE 169 Jul 2009

Vikram Bawa is one of the leading fashion and advertising photographers in India. He received four international awards for his Leela Palace Goa hotel campaign - a first for any Indian hotel campaign - and is one of a select few photographers chosen to be part of the first book on fine art photography in India.

Vikram was the first Indian fashion photographer to be exhibited alongside senior artists like Bruta, Paresh Maiety, Brinda Miller, and others. He has also directed music videos and a film about Gandhi that forms part of a travelling exhibition to art gallerys around India.

He has worked on international fashion campaigns for Shane & Falguni Peacock in Milan, London and Dubai, and has shot over 350 magazine covers. His editorial clients include L'Officiel, Elle, Hello, Femina, Verve, Hi Blitz, Hi Living, Stardust and Stuff.

Advertising campaigns and commercial clients include Skoda, Raymonds, Leela Palace Goa, TBZ, Coca-Cola, Marriott Hotels, Lake Chalet, Aiwa, Reebok, Maaza, Exide, Standard Furukawa, Videocon, Zee TV, The Taj Hotel, Fair & Lovely, Federal Express and King Fisher Airlines.