NEW YORK ISSUE 147 Feb 2009

Zerone Inc. New York photography

In close collaboration with photographer Mats Cordt, the 2D and 3D professionals at [zerone] created a range of visuals for the sportswear outfitter Sympatex. Although sweat was the main subject of the project, and the athletes featured in the campaign were pushed to their limits, the team at [zerone] apparently "never reached the point of exhaustion."

The liquid elements were completely done using CGI and later composited alongside Mats' action photography.

Another project [zerone] recently finalised was the launch of the new Nissan Z. The worldwide campaign was shot by Markus Wendler through agency Rubin Postaer & Associates.

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