Primus was an experiment that actually turned out bigger than envisioned. It was "a rebuttal to the incalculable sameness of rental studios... four white walls and a cyc, standard issue catering and overpriced equipment".
It was designed by two photographers who wanted a workspace that would be a photographer's tool, like a certain film or a lighting technique. The studio is old New York industrial in its roots, tempered with artisan wall treatments and modern Italian furnishings. It is a location with the amenities of a full service studio.
That's why photographer James Russell chose Primus for his French client. Using his creativity and lighting skills, James made beautiful images for the PLD lingerie campaign.
They say: "Primus is a space that is a muse!"
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