How do you convey the idea of going beyond the limits of what is possible in a game? The ads for the new Play Station 3 do just that.
For example, take a photograph of a pair of hands playing Rock, Paper, Scissors. Add footage of scissors and rock formations. Give them to the artists at [ zerone ] and watch it all come together. See the special effects for yourself by scrolling over the selection of images in their minisite.
Following in the footsteps of its German parent company since 2001 [ zerone ] New York has provided creative retouching services at the highest level.
[ zerone ] offers services during every stage of the creative process - from counselling prior to a shoot, on-location services and post production, to the creation of image-defining styles; new trend-setting looks to CGI work and output of print-ready high-resolution files.
Their clients include: BBDO, Ogilvy&Mather, Campbell-Ewald, DDB, McCann Erickson, Publicis, Saatchi & Saatchi, and Young&Rubicam.
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