Jolie Zocchi

switzerland issue 1017

May 2026

Jolie Zocchi

Lugano

Photographer: Jolie Zocchi , Production: Jolie Zocchi Studio

Discover standout Swiss commercial creativity in our latest Showcase Switzerland.

Welcome to our latest edition of Showcase Switzerland, where we feature exceptional talent and services within the Swiss commercial creative industry. This issue highlights the work of renowned photographers, production companies, a VR/360 video studio, and location scouts.

In this issue: tennis superstar Jannik Sinner for Gucci in the Swiss Alps; outdoor and streetwear campaigns shot in Zurich and the Bernese Oberland; the Giorgio Armani Neve collection; plus a selection of Swiss photographers, with work ranging from award winning lifestyle to timeless jewellery and watch imagery, impactful portraiture, landscapes, and more.

Our featured editorial was shot by fashion photographer Jolie Zocchi. Jolie is based in Lugano and works internationally. Discover more talent in our extensive Switzerland Directory and past issues of Showcase Switzerland.

Immerse yourself in the vibrant Swiss cultural scene with these recommended events:

The National Museum Zurich will present the world’s best photojournalism alongside the Swiss Press Photo 26 exhibition. World Press Photo 2026 looks back at striking images from the past year, with around 160 photographs from across the globe on display.

The exhibition Ella Maillart: Photographic Encounters pays tribute to the photographer, traveller, and writer, marking the inclusion of her archives in UNESCO’s Memory of the World Register. Photo Elysée presents a selection of images captured during her travels in Asia in the 1930s.

Bieler Fototage, Journées Photographiques de Bienne: the 2026 edition of the festival places vulnerability at its core, not as an individual weakness, but as a shared social and political condition, a common good.