Joe Scarnici is an OC-based commercial photographer known for capturing athletes, brands, and bold personalities with cinematic polish and a cheeky edge. His recent campaign for 98 Strong,  a high-impact fitness and mindset brand which highlights strength, grit, and swagger through dynamic, editorial-style portraiture.

From Olympic hopefuls to campaign heroes, Joe’s 2024–2025 work spans performance-driven storytelling for Team USA, K-Swiss, and emerging tennis and fitness brands. Whether on the track, in the studio, or deep in a creative concept, he brings authenticity and visual purpose to every frame.

Specialising in athletic lifestyle, sports advertising, and brand-forward storytelling, Joe’s imagery reflects the confidence and movement of modern sport culture — built for brands ready to make a statement.