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GLOBAL ADVERTISING PHOTOGRAPHY & MOTION Jun 2026

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The colour driven launch of a new electrolyte drink for Coca-Cola, playful and cute campaigns for pet brands, sophisticated automotive shoots for BMW, and much more, all in this Spotlight celebrating the creativity of a select group of commercial photographers from locations across the globe, including Egypt, Mexico, Canada, Germany and beyond.

Alex Waber Canada

Alex Waber is a Vancouver-based photographer specialising in fashion, beauty and product photography. His work has been internationally published including in Vogue, Wired, Complex, Rolling Stone, The Guardian, Forbes, and Outside. He has shot for brands including Arc’teryx, DUER, ANIAN, SECTION 35, and Roots.

Recently he’s photographed and directed video for a campaign for a new (unreleased) product for long time client No Reception Club. The project involved multiple locations around the Vancouver area, from airfields with vintage planes to a beautiful cabin overlooking the sea.

He also just wrapped up another project for Tuft and Paw, a company specialising in everything you need for your favourite cat. Over the years working with Tuft, Waber has shot in many beautiful homes around Vancouver, in studio and at a cat cafe. It’s a tough job, but someone has to do it.

Anatol Gottfried Germany - Spain - South Africa

Anatol Gottfried works across advertising and lifestyle photography — building imagery that fits both polished campaigns and candid, human moments depending on the requirements.

For The Coca-Cola Company, he shot two distinct campaigns in the sports and hydration space. BODYARMOR Lyte, a low-calorie electrolyte drink, called for a grounded lifestyle approach: young people at a beach, a festival, a night kiosk. Unforced, color-driven frames that place the brand inside everyday active life beyond gym-culture posturing. Powerade took a different direction: a Cape Town shoot centered on one basketball player, the focus was physical intensity — imagery built on contrast and raw presence.

Work like this, spanning candid lifestyle and high-contrast sport, defines how Anatol moves across categories for clients worldwide.

Cameron Karsten Pacific Northwest, USA

"Working in a variety of locations and environments creates the ability to adapt and 'read the room'.

Whether the talent and subject are nervous, or weather suddenly changes, the best advice learned while coming up in this industry is: anticipate. Anticipate with your full nervous system. It's almost a superpower, in fact... it is.

It is a constant awareness of everything within you, and everything without; from gear to client to crew to talent to the movements and energy surrounding the set."

Cosimo Salvati Mexico

Cosimo Salvati is a commercial and advertising photographer based in Mexico City, working across lifestyle, food & beverage, fashion, and editorial

His work moves between the controlled precision of studio still life and the energy of large-scale campaign productions — a range reflected in recent projects for brands like Liverpool, Miller High Life, Dos Equis, Tecate, Pepsi, American Eagle, KFC, and Nescafé, as well as editorial features for GQ México and Grazia.

His approach centers on building a clear visual language for each brand — images that feel specific, not generic — whether that's a beer shot with attitude or a fashion campaign with real texture and life.

Cosimo works primarily in Mexico and the US market, collaborating with agencies and brands looking for work that balances craft with character.

Ed Cunicelli Philadelphia - NYC - Washington DC

"Having spent almost 30 years photographing people, I’ve learned that my best work happens when I photograph people in their everyday lives, showing them as they truly are and in a way they appreciate being portrayed.

I often get to work in healthcare environments as well, documenting people with amazing skills using new technologies to help other people feel better. Knowing both sides of a larger global healthcare network has taught me a lot about how and when to photograph people.

Clients will look to me to portray real and accurate patient outcomes, capturing lifestyle moments that once seemed impossible."

Horton-Stephens Photographers Agents London

Horton-Stephens are London's leading photographers' agents.

"We've produced over 10,000 shoots over more years than we dare to admit to. We offer a full end-to-end production service, and we’re often brought in right at the start of a project, helping to shape ideas and approach, from day one. Budgets, logistics, locations, casting, styling—we know how to make it all work smoothly, creatively, and without drama, on time and on budget. From lean, stripped-back stills to full-scale TVCs, we've produced just about everything.

We attribute our long history in the industry as our desire to be forward-looking and AI is now a big part of our offering. We’re especially excited about the hybrid use of AI with photography and had great success recently with the UK Government's Cyber Security campaign, where we coordinated a collaboration between photographer George Logan and AI artist Alys Thomas."

Jade Kiddell Manchester, UK

Jade Kiddell is a commercial photographer specialising in advertising campaigns for pet brands, known for creating imagery that is bold, character-driven, and instantly engaging. Her work combines graphic colour palettes, confident compositions, and carefully styled sets to deliver visuals that feel playful yet highly polished. With a strong understanding of brand storytelling, Jade creates campaigns that balance commercial clarity with emotional appeal - allowing products to sit naturally alongside expressive animal talent.

Working in a controlled studio environment, she brings patience, structure, and a sharp creative eye to every shoot, capturing moments that feel spontaneous while remaining meticulously crafted. Her approach puts equal emphasis on animal welfare, visual impact, and brand consistency, making her a trusted collaborator for creative teams and agencies alike.

Jade’s campaigns are recognisable for their warmth, humour, and clarity - transforming pets into compelling brand ambassadors with presence, personality, and charm.

Jason Knott London

Even in an age where anyone can manipulate anything at a whim, fact still beats fiction. As a race, we’re programmed to recognise truths. It’s why the world’s greatest brands have been built on them.

Jason Knott has known that all his life. As a kid he experimented with an old box camera, tinfoil, paper and passers-by. That was all there was. Beautiful images had to come from subjects. Contours, emotions, muscles in faces, pupils of eyes, glances, turns, things in hands, skies, walls, the worn shine on the seat of a car.

30 years and a few cameras on, Jason works the same way. No fakes. No substitutes. Just the wonders people and places already have, found and framed. His eye searches, the camera remembers. That’s it.

Look at Jason’s images and you can smell the air by seeing it. Sense a joy in a mind by staring a face in the eyes. Hear birdsong looking at a row of trees. Touch the sweat on a brow by noticing it. Visually and beautifully, Jason tells the truth. And that is all communication really has to do to succeed.

Nick Hall Seattle - London

Nick Hall is a Brit now living on an island near Seattle and Chicago along with his wife and their eight children. He is regularly awarded for his cinematic global advertising campaigns and world renowned for his deeply moving human-nature documentary projects.

Originally a wildlife scientist and biodiversity conservationist, Nick blends his passion for the natural world with the specific needs of global brands and Fortune 500 advertising clients including American Airlines, Barclays Bank, BMW, Four Seasons, Intel, Nespresso, and Uber.

Nick is as comfortable roughing it with hunter gatherers in Tanzania as he is directing huge global advertising campaigns. Known throughout the industry as a gentle and immersive photographer, Nick brings an inclusive and thoughtful energy to all his projects allowing him to capture deeply emotional performances and iconic visuals that celebrate our connections to one another and the world all around us.

Omar Magdy Cairo, Egypt

Omar Magdy is an Egyptian advertising photographer specializing in premium commercial and advertising campaigns across the Middle East. His work spans a wide range of industries, creating cinematic visuals with a strong focus on storytelling and execution.

Over the years, Omar has collaborated with leading global and regional brands including Snapchat, Aramco, Google Gemini, Toyota, and major telecommunications companies across the region such as Orange Egypt and du UAE.

His portfolio covers technology, automotive, lifestyle, and corporate campaigns, with projects produced across Egypt, Saudi Arabia, the UAE, and the wider Middle East.

OMS Photo Cincinnati - Denver

Founded in 1989, OMS Photography is a full-service boutique commercial studio specialising in photography, videography, and retouching for national brands and advertising agencies.

With studios in Cincinnati, Ohio, and Golden, Colorado, OMS offers clients two fully equipped production environments - including 12,000 square feet of shooting space, multiple bays, a cyc wall, and a motion-controlled robot arm - all under one roof with an in-house team of photographers, cinematographers, directors, stylists, and retouchers.

OMS has earned recognition from Production Paradise for excellence in beverage, travel, and product photography, with work spanning food and beverage, CPG, beauty, cosmetics, outdoor and adventure gear, lifestyle, and workplace categories.

Clients have included P&G, Wendy’s, Smartwool, Yeti Cycles, and Cintas among others. From concept through final deliverable, OMS brings over three decades of craftsmanship to every frame.

Paul Miller Denver, USA

Some photographers make images that look good. Paul Miller makes images that feel like something. His work, cinematic, atmospheric, and grounded in real human presence, has been built over two decades of lifestyle, portrait, and campaign production alongside agencies, brand teams, and crews who come back. On set he brings clarity of vision and a collaborative approach that keeps the creative moving in the right direction. In post he stays hands-on until the colour, tone, and feel are exactly right.

When he's not behind a camera he's usually making something with his hands. Restoring Ethel, his 1964 travel trailer, keeping his vintage Honda motorcycle Ursula on the road, or working on whatever the current project is at Ghost, his live/work production studio in Denver. The same instincts that drive his photography, craftsmanship, attention to detail, and knowing when something is finally right, tend to follow him everywhere.

Pedro Nóbrega Portugal

Pedro Nóbrega is a Portuguese advertising photographer with over 20 years of experience working with brands, agencies and production companies.

His work moves across advertising, portraiture, food and drink, still life and people-based campaigns, with a strong focus on clear concepts, controlled light and polished final images.

Based in Portugal and working internationally, Pedro has developed projects for clients in sectors such as beverages, finance, energy, healthcare, technology and entertainment.

His background in photography, post-production and visual development allows him to work from the initial brief through to the final campaign image, combining technical precision with a practical, collaborative approach to production.

Tom Joy London

In pursuit of authenticity, Tom Joy connects with talent to tell real stories of movement and living. His motivation is to practise 'unreasonable hospitality' on shoots and quickly build a rapport that sets the tone for successful projects.

His recent and decent projects feature clients like Powerade, Bloomberg, Adidas, and Casio Gshock. A fierce advocate for "produce the portfolio you want to be hire for", he is always looking for the opportunity to connect with specialists to tell their story; be it a maker or most recently, team GB Winter Olympic Gold medalists.

He has a genuine interest in people and making sure they enjoy the creative process. Are you working with specialists to tell their story? People who are passionate about what they do, say or sell? Start an email with "Yo!".

Witch House Productions Canada

Witch House Productions creates commercial and branded content through a curated, collaborative approach to production.

Working across photography, motion, and creative campaigns, we assemble bespoke teams of leading creatives to bring each brief to life with precision and originality.

Recent projects have included work for Jell-O, Jet-Puffed, O-Cedar, Barbie x CCM, and Purex, delivering distinctive visual content that connects brands with their audiences.

Our flexible production model allows us to build the right team for every project, combining strategic thinking, creative excellence, and seamless execution. Rooted in strong storytelling and a considered visual approach, we help brands create work that is both impactful and memorable.