AI, CGI & POST PRODUCTION Sep 2023

Barcelona: Marc Mallafré

Marc Mallafré is a creative director, art director and concept artist.

He has over 25 years of experience in the advertising industry. During all these years he has specialised in automotive, among other fields. He is also professor of creativity and art direction in several universities in Barcelona.

Even though he has embraced the AI tools, especially Midjourney, in his daily work, it’s his project Carpocalypse where he finds a new source of inspiration. Automotive, sci-fi and dystopia are the three main content pillars of his unique visual universe. There he diverges from advertising and art direction and heads his creativity towards concept art and cinematography.

Some of his more influential artists are Stanley Kubrick, Syd Mead, Katsuhiro Otomo and Denis Villeneuve. If you are looking for a conceptual delivery to your project, with a creative and artistic approach, look no further.

Tag your comment using @productionparadise to share with us!