AWARDS 2022 Sep 2022

Frankfurt: Frederic Schlosser

Title: Porsche 911 Sport Classic

Porsche is drawing attention to the new 911 Sport Classic with an unusual marketing campaign. This ‘icon of cool’ is opening a new chapter in the Porsche Heritage Design strategy, with the goal of bringing a past era back to life. “The wide-ranging marketing measures evoke the expressive attitudes of the 1960s and early 70s, targeting Porsche customers and fans,” says Robert Ader, Vice President of Marketing at Porsche AG. “As a collector’s item that offers great driving pleasure, the new limited-edition model is being presented on the Côte d’Azur and at other locations. At the center of the campaign are a large-format coffee table book of more than 100 pages and the reveal film ‘A Tale of Now and Then’.

The photos were taken in an editorial reportage style on the Côte d’Azur. The conscious interplay of sharp and hazy gives the images the appearance of random snapshots. It was conceptualised and produced by Keko Frankfurt. Frederic Schlosser was the photographer while Tim Michel Producer GmbH and UPFRONT Photo & Film GmbH were in charge of production.

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