Anatol Gottfried
Germany - Spain - South Africa
Client: Toyota
Client: Toyota
Client: Toyota
Client: Toyota
Client: Audi
Client: Audi
Client: Audi
Client: Audi
Client: Audi
Client: Audi
Client: Audi
Client: Audi
Client: Ebro
Client: Ebro
Client: Ebro
Client: Ebro
Client: Ebro
Client: Ebro
Project: Alpine
Project: Alpine
Project: Alpine
Project: Alpine
Project: Alpine
Project: Alpine
In a world where automotive photography often sticks to the script, Anatol Gottfried writes his own. Always on the move - based between Berlin, Barcelona and Cape Town, Anatol is a visual storyteller whose lens captures more than just machines—it captures motion, meaning, and mood. His work fuses the raw appeal of the automobile with elements of lifestyle, design, and place, creating narratives that are as emotionally resonant as they are technically refined.
From creating a desert landscape for Toyota using Gybow’s innovative light projection, to exploring unexpected settings for Audi under the 'Think differently' mantra, Anatol brings a fresh perspective to the visual language of mobility. Whether he’s highlighting the intersection of design and urban flow on the streets of Barcelona for Ebro, or crafting surreal visions of an Alpine vehicle placed on a volcano, wrapped in glass and clouds, his imagery invites us to experience the automobile in a new light.
His signature style—bold yet meticulous, dynamic yet composed—breathes life into metal and motion. Every frame is carefully constructed, but never rigid; every image suggests a story still unfolding. With cinematic lighting, unconventional framing, and always a subtle human element, Anatol challenges how we see cars—and the world they move through.
His clients seek him out not just for images, but for impact. Because Anatol doesn’t just photograph cars. He photographs possibility. For more work check his website and follow him on Instagram.