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Martin Swift is an award-winning automotive director with a proven track record of delivering visually striking and emotionally engaging campaigns for leading automotive brands worldwide.

With extensive experience across luxury, sports, and utility vehicles, his latest collaborations are with brands such as Lotus, Suzuki, Skoda, BMW and Volvo, consistently pushing creative boundaries.

Known for his confident handling of talent—from sports stars and celebrity actors to everyday drivers—he brings authenticity and cinematic depth to every project. His expertise spans traditional on-location shoots, high-end virtual production, cutting-edge CGI, VFX, and Unreal Engine workflows, ensuring innovation at every turn.

A trusted creative partner across global markets, Martin brings a refined aesthetic and technical mastery that makes his work stand out on screens of all sizes.