: London: Derek Seaward

London-based advertising photographer Derek Seaward is the go-to man for big production shoots that have to be done quickly and efficiently. The award-winning photographer is known for his extensive background in automotive, product and location shooting, strong production skills in handling multi-person, multi-location shoots, and his great ability to know exactly how to light in all situations.

"These are the sorts of assignments I love to do," says Derek. "I even enjoy all the pre-production, the finding of the right people, getting the right models, the right props, the right location and the right light. It's always a challenge and the outcome so rewarding."

Clients are vast and varied, from Alpha to Volvo with many, many more in between.

Tag your comment using @productionparadise to share with us!