CARS & LANDSCAPE PHOTOGRAPHY May 2011

Dusseldorf: Frank Kayser Photography

Frank Kayser produced elaborate CGI motifs for the Porsche Motor Sports global image campaign. The images were shot across different continents and feature the world's most beautiful racetracks in Bahrain and Abu Dhabi, as well as the new Porsche Museum in Stuttgart. Mechanics from the Porsche Hybrid Team were specially flown-in to boost the profile of models from Paris, Hamburg and Dubai.

Frank created an image campaign for Ferrari World, the largest theme park in the Arab world, for agency TBWA Dubai. This was a particularly technical and ambitious advertising campaign, with production-related individual picture elements photographed on different continents. The town scenes are a mixture of historical sites in Florence and Tuscany combined with fully computer-designed elements.

The second part of the production led the team to Milan, the capital of fashion, where the models slipped into period clothing from the early 40s. The third section of the shoot was produced in Dubai and Abu Dhabi where the new theme park and adjacent Formula 1 circuit are located.

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