Andrea Belluso had always defined himself as a fashion and beauty photographer, until the day he received a call from his manager telling him that Cadillac wanted him to shoot a big campaign for them.

He was totally surprised - he had never shot cars before, so he asked his manager why they wanted him when there are so many great car photographers out there.

The answer was "all the car photographers we work with do perfect pictures of how a car should be photographed, and they all do similar things, just with different touches, their own style. Andrea on the other hand, not having any experience in cars and being a lighting expert (The Light Shaper according to Profoto) would have a different vision of how to photograph them, with excellent lighting to fit every car model."

After that Andrea started having other automotive brands such as Bentley, Porsche, McLaren and Ferrari calling him for the same reason.