COMMERCIAL PRODUCTION, DIRECTORS & DOP'S Apr 2021

Australia: Julie Renouf

"As an Australian director / DP/ photographer, I'm passionate about creating beautiful and engaging visual stories. I'm known for my strong creative vision, for my understanding of the brands' identity, and for creating visuals to appeal to a female audience. 

With 18+ years of experience, my work spans a wide range of advertising campaigns, branded digital films, and features in over 100 food and lifestyle books. Recent work includes a motion + photography campaign with Saatchi & Saatchi London for Procter & Gamble, a billboard for Kellogg's, TVC plus various media for Heathcote Gin, Don Smallgoods' rebranding, and short food films feature on SBS Australia. My client list includes James Boag, Fisher & Paykel, Tourism Victoria, Darrell Lea, Federation Square and ALDI, to name a few.

My style is relaxed, natural, and unashamedly feminine. In love with the ever-changing nuances of daylight, which bring depth and character to various subjects, I live in awe of the magic that stems from utilising intuition in the creative process.

I believe in thorough preproduction and on set work closely with clients – I believe collaboration, a positive attitude, and a shared enthusiasm for evocative visuals is the most effective way to create beautiful, authentic stories worth sharing with the world.

NB: Shoots follow Covid safety protocols, and I regularly shoot ‘remotely’ - sharing images and rushes with clients in real time via Zoom."

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