Groundfire Pictures was founded in 2012 by photographers Charlie Simokaitis and Jason Creps. With a combined 25 years of experience creating compelling visual content, they have travelled six continents for their advertising, design and music industry clients.

A partial client list includes 50,000feet, Abbott Labs, Accenture, Addison, Anti Records, Arc Worldwide, BBDO, BMW, Blue Cross Blue Shield, Burrell, Carrot Top Records, Chicago Reader, Citadel, Coates+Coates, Coca-Cola, CME Group, Crosby Associates, DDB, DRAFTFCB, Embassy of Nicaragua, Entertainment Weekly, Goldman Sachs, Grant Thornton, Harley-Davidson, IBM, Intel, J Walter Thompson, Joyce Foundation, Knob Creek, Kym Abrams Design, Leo Burnett, MasterCard, McDonalds, McCann Erickson, Momentum, Motorola, National Equity Fund, Northwestern Memorial Hospital, PBS, Sara Lee, Sony, SRAM, Starbucks, Synergy Creative, University of Chicago, University Healthcare Systems, VSA Partners, Weber, Wellpoint, World Channel, World Headquarters. Inc.

Videos by Groundfire Pictures were featured in both the 2013, 2014 and 2015 Communication Arts Photography Annual as well as broadcast on the World Channel.