Dennis Pedersen transforms everyday materials into spectacular, dynamic imagery. It’s an art that he has honed for over 20 years. Pedersen’s studio is highly sought-after by clients from many sectors - all seeking a highly creative response to the photography of their products. Water, ice, heat, materials in flux: like an alchemist, Pedersen employs techniques and effects that bring materials and brands to life.
From his studios in Shoreditch, highly accessible to the creative industries of London, Pedersen uses technical prowess as well as ingenuity to achieve the effects for which he is known. Pedersen has plentiful darkroom experience, and takes a highly trained eye to digital production, always pushing the boundaries of the photographically possible – and his unerring ability to capture the essence of a product. He will also shoot on location and has developed an extensive portfolio ranging from editorial and advertising to PR and point of sale.
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