It’s been an eventful summer for Marcus Hoffmann since he teamed up with Jeremy Clarkson, Richard Hammond and James May to create a format on DriveTribe.com to combine fashion and automotive content. To form the ideal basis on which his #fashion section is going to be run, the editorial director handled concept, production and photography - as well as text production - all by himself. Rumour has it he somehow didn’t go completely mad! Marcus is also looking for new international representation.
While continuing his day-to-day fashion photography, Marcus managed to pull off 12 big content productions with various car makers and fashion brands all over Europe for DT. He cut down production lead times of 6-18 months to three weeks. Getting the marketing experts of both worlds to agree on a single concept and approve the final output turned out to be surprisingly difficult, yet extremely rewarding creative work.
Coming soon - some love from Phase One, since they get along brilliantly with Marcus!
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