London: Scott Grummett

Scott Grummett is a food photographer and director renowned for making you hungry. This Spotlight features some of his latest work for McDonald's UK.

They drafted Scott in to add a little bit more realness to their food, adding perfectly imperfect crumbs, tears and drips. The vision was to make the McDonalds food offering as tactile and delicious as possible whilst echoing the reality of what we see in the box.

There are also a series of minimal still life food images of the breakfast collection where the food has been eaten and only crumbs remain that are plastered all over London at present.

To demonstrate some other skills this month's Spotlight also features some social Street Food for the post Covid era and a couple of clips from Scott's directing work.

Tag your comment using @productionparadise to share with us!