London-based advertising and lifestyle photographer Jon Attenborough recently shot the 'Small Shops' campaign for American Express. Jon travelled to Manchester, Scotland and London to shoot independent shops and owners to promote the campaign - celebrating the small business who do big things for their communities.

His images are honest and refreshing and he often favours a natural light approach which allows him to draw out the best in his subjects and convey engaging narratives in one single frame.

He has also worked for brands such as Adidas, Channel 5, Fred Perry, Gillette, H&M, Halifax, HSBC, JD Sports, Marks & Spencer, Nikon and Reebok.