From his own studios in Hoxton and Shoreditch in central London, Dennis Pedersen uses up-to-the-minute photographic equipment as well as technical prowess and ingenuity to achieve the special effects for which he is renowned.

After many years of darkroom and digital experience Dennis is now known for using on-the-spot post-production simultaneously as the shoot progresses, ensuring the best possible results are achieved.

Shooting in the studio or on location, with a strong full-time team around him, Dennis always knows how to capture the products' essence.