PEOPLE & LIFESTYLE PHOTOGRAPHY Oct 2019

Peter Bak is a Rotterdam-based portrait, lifestyle and advertising photographer who has been freelancing for nearly 20 years.

He educated himself in photography during his late 20s and decided to move to New York City where he had the privilege to work as an assistant with some of the best photographers, including Jill Greenberg, Dana Lixenberg, Carli Hermes and Mario Testino.

During his time in New York, Peter had the opportunity to master film photography before moving on to digital, and as a result works comfortably in both formats. He has a natural talent for outdoor and location photography and is known for his dramatically lit environment portraits and intriguing travel images.

He specialises in creating engaging portraits and corporate promotional materials by capturing the essence of a company's products, activities and people. Furthermore, he enjoys making photo reports for travel and lifestyle magazines.

When not shooting professionally, Peter spends his time travelling and working on his personal portrait series. For Peter, it is all about people. He prefers to work in a documentary style, enabling him to get to know a person better.

Clients include Playboy, Elle, Carp, HP de tijd, Brookz, ABN Amro, Thieme Meulenhoff and AFM.