Anatol Gottfried
Germany - Spain - South Africa
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Coca-Cola
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Client: Samsung
Anatol Gottfried’s work centers on people, place, and brand truth. His two new series show how he translates strategy into images that feel lived‑in and look premium, without overstatement.
For Coca‑Cola, Anatol partnered with Studio X and Hogarth Madrid to speak to adults who value quality time and considered choices. The brief: "Me‑Time” — meals as small, daily celebrations. He designed frames that honor the ritual: restrained pacing, tactile details, and clear product context. The product reads as a natural companion, not a prop — calm confidence and appetite‑forward lifestyle that aligns promise with everyday authenticity.
In Seoul, engaged by Cheil, Anatol shot exclusively on pre‑release Samsung Galaxy Z Flip7 and Fold7 devices — no retouch, no AI, straight from the phone. The results showcase real‑world capability; the work now anchors photo galleries on the new phones worldwide.
Anatol's method is consistent: people first, product true. He earns trust, follows the place´s rhythm, and shapes light to serve the story. Clear, readable frames help brands communicate fast across channels. Based between Cape Town, Barcelona, and Berlin, he delivers honest images that move the brand.