Become a member

JSR Agency, London's premier creative management firm, draws on over 18 years of experience in crafting advertising and content for renowned global brands. 

"Our diverse roster of artists, including directors, animators, photographers, and illustrators, enables us to handle projects across various industries worldwide."

Leo Bieber is a still life, jewellery photographer and creative director with 15+ years of experience in luxury jewellery photography. Trusted by top brands like Natural Diamonds Council, David Webb, Boghossian, and Santi, he specialises in high jewellery and crafts visually striking imagery that highlights the brilliance of gemstones.

With expertise in lighting design and set creation, Leo brings out the true beauty of diamonds and precious stones, earning commissions from elite brands such as Jessica McCormack, Hemmerle, and Glenn Spiro. His distinctive “in-camera” approach minimises digital editing, blending gemological insight with precision lighting techniques. By controlling light’s intensity, direction, and temperature, he creates an authentic, natural aesthetic—offering viewers the closest experience to seeing fine jewellery in person.