Joe Scarnici is a California-based photographer specialising in sports, lifestyle, and brand-driven portraiture. Known for his cinematic yet approachable style, Joe has recently collaborated with Soothfeel on a series of campaigns that blur the line between athletic grit and lifestyle ease.

This summer, he photographed model Sam for a dynamic fitness story, balancing raw court energy with editorial polish. He then captured Elke in a studio-meets-sport environment, highlighting strength and fluidity through clean, minimal compositions. Most recently, Joe worked with international fitness coach Fabio Inka, creating imagery that celebrates movement, discipline, and personality, all while keeping K-Swiss performance footwear at the heart of the frame.

With over two decades of experience shooting Olympic athletes, global campaigns, and brand key visuals, Joe brings a confident, effortless tone to every project with work that feels "not up and coming but already there".