With sports and the outdoors in his blood, Tom Joy brings authenticity to movement when he shoots. His approach is built on collaboration with athletes — directing them, learning from them, and capturing the defining shot from each scene.

His work has brought him into the fold with the likes of CrossFit champion Tia-Clair Toomey, Anthony Joshua, Georgia Bell, Maro Itoje, and brands such as G-SHOCK, lululemon, Gymshark, Mizuno, adidas and Reebok.

As winter approaches, his focus will shift to winter sports, building on the success of his personal project with GB Skeleton racer Tabby Stoecker and spotlighting athletes who push the boundaries of their disciplines.