Photographer and director Amy Currell was born in East London, where she lives and works. Her still life photography and moving image is shot through a distinctively female lens, and each frame is composed with thoughtfulness and grace, artfully juxtaposing colour and texture, shape and shadow.
Amy is most at home when capturing colour and texture at their most evocative – drawing narratives from shadows, finding the warmth and refraction in liquids and blending CGI techniques with traditional stills photography for a perfected reality.
Expanding in her role as a director, Amy works with the newest motion control cameras to give any moving image elements of the work an edge, giving the same poise and polish to her film that you’ll find in her photography. Her shoot production is seamless and highly technical, meaning the studio can adapt quickly to an evolving industry, and also turn out a range of deliverables in a single day, never compromising on aesthetic or detail. She has recently been collaborating with another JSR artist, Augustynka - a mixed media artist, for a Creed Fragrance campaign.
Amy is highly sought after in the commercial world by clients who value beauty, and the context of their products in carefully choreographed composition and these have included – Ikea, Vogue, Selfridges, Liberty London, Tatler, Bvlgari, and London Art Fair. Amy also holds the prodigious position of UK Brand Ambassador for Leica.
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