When Simone Jay Styling met the editor of The World of Interiors magazine over dinner at a friend's place in London, she knew she would be a stylist. Simone has a distinct eye for beauty and loves creating strong images. Her signature is recognised as timeless and conveys a certain stillness, whether it involves props or wardrobe.

Simone has more than 20 years' experience working for international clients including Samsonite, Audi, BMW, Volkswagen, Mercedez, Four Season Hotels, Deutsche Post, Coca-Cola and Marks&Spencer, as well as leading Dutch companies such as Heineken, KLM/Air France, Philips, Albert Heijn, ING Bank, RABO Bank, The Dutch Ministry of Defense and Dutch Rail.

In 2015, Simone created stills for the Rijksmuseum Restaurant hosting chef André Chiang. She also produced hand-painted backgrounds for chef Sydney Schutte at the Waldorf Astoria Amsterdam, and was asked to come up with a concept for the new Rijksmuseum web shop, which will be developed later this year.