Advertising guru Jeff I. Richards once said “Creativity is an advertising agency's most valuable asset, because it is the rarest.” Advertisers are aware of the importance of creativity for businesses since the very beginning. Teaming up with the best creatives is one of the keys to deliver successful campaigns. When it comes to advertising photography – this is the place to look. Production Paradise has been showing off the work of the top adverting photographers in its magazines since 2011.
Every year Production Paradise releases four Spotlight Magazines dedicated to Global Advertising Photography only featuring the world finest creatives working in the advertising photography and motion industry. Here you can find new advertising photography campaigns every four months.
In our Global Advertising Photography Spotlight Magazine you will find the best advertising campaigns for different sectors, including food & drink, automotive, technology, pharmaceutical and health care, travel and hospitality, telecommunication, fashion and beauty, home electronics, and more. Professional photographers featured in our magazines have been shooting advertising campaigns for well-known brands such as Samsung, Virgin, Google, Johnnie Walker, Apple, McDonalds, L’Oréal, Panasonic, Coca-Cola, MasterCard, Timberland, Audi, BMW, Mercedes, P&G, among others. Some of them agreed to share advertising photography tips about advertising photography business and opinions about Spotlight Magazine.
Experienced advertising photographer Roberto Magliozzi’s advice for aspiring photographers: ‘’Focusing on research during pre-production is essential: if you make use of this time to elaborate the concept and all its details, the shooting will be a piece of cake.’’
Renowned advertising photographer Dale May’s recipe for success in advertising photography: ‘’Open your eyes and pay attention to the world around you that will improve your work. Shoot what you love and be authentic, because that is what will resonate with your viewer. I think people can tell when you are trying to be something you are not. Keep shooting, keep shooting, keep shooting, because success does not just show up, it creeps up on you and often times you have to look back, to even recognize it. Hopefully, when you’ve reached your goals, you’ve already set a new one. Finally, never wait for inspiration to strike; it’s the creative process and failed attempts that can bring you the most inspiration. So get out there, experiment and create something amazing but whatever you do, be professional and treat people with respect.’’
“Spotlight magazines provides a perfect combination; showing the most up-to-date photo and shooting styles, and at the same time giving a wide overview of the directions and competitive field of the client. Inspiration, I think, is very important in our business. Understanding cutting-edge creativity and seeing the work of really great photographers, great directors, that’s very important for us to know. It ensures that what we are doing is cutting-edge and has a modern look. At the same time of course you have to know your competitors, you have to know what they are doing, you need inspiration and a competitive review every day. I think Production Paradise is the perfect combination of inspiration and effectiveness, and really a tool that every ad guy should use, of course, agencies but at the same time production companies to optimise the complete process,” - Philipp Bierbaum, managing partner at Damn & Bierbaum advertising agency.
“Production Paradise is one of the only 'consistent' publicity platforms around. I find its strength in reaching a worldwide client base is invaluable for showcasing recent work (and sometimes unseen 'not so recent' work) which then links directly to my website. Production Paradise is the only place I advertise.” - Andy Seymour, Photographer
“The obvious benefit is exposure. How much, like advertising itself, it’s nearly impossible to say for sure what affect the exposure has, but overall I’ve definitely seen a positive response. It’s not the be-all and end-all, but rather a valuable piece of the larger puzzle they call “promotion.” - Sean Klingelhoefer, Photographer
“In such a competitive industry it's essential to get noticed and have the right people view your portfolio. Production Paradise provides the platform for doing this, sending your information and work to the right people. It also gives you a high SEO rating and the annual fee pays for itself after one day's work making it great value. This is why I have subscribed every year and will continue to do so.” - David Handley, Photographer
“I had a great result from Spotlight on Advertising Photography. I got a lot of visits as a result of that and I definitely want to do that again!” - David Westphal, Photographer
You can read full interviews with Roberto Magliozzi, Dale May, Philipp Bierbaum, Andy Seymour, Sean Klingelhoefer, David Handley and David Westphal on our blog. You can also find more about them and other top advertising photographers in our directory.