Title: 'Red' from the 'Seconds' Campaign

Location: Buenos Aires

"This is one of three images from the Alma Alzheimer campaign called 'Seconds.' We shot this beautiful campaign with Republica Havas, with production by La Perla.

The concept was to portray the struggle of people dealing with Alzheimer’s, bringing awareness to the fact that they have only a few seconds of knowing where they are before they become disoriented again.

We wanted this to feel authentic, so we thoroughly scouted locations throughout the city, looking for spots where sunlight would gently hit while the surroundings remained in shadow. We had only a few minutes to capture each image in these precise conditions.

It was a really challenging project because we wanted to achieve the exact mood with natural light and use almost no post-production.

I want to extend my deepest thanks to the team that worked on this beautiful campaign: Republica Havas Miami, CCO Tony Waissman, Creative Director Martin Stuart, production company La Perla Buenos Aires, and their fantastic team. And special thanks to Alma Alzheimer for trusting all of us."

Born in Buenos Aires, raised in several countries and trained as a photographer in New York, Max Klein is now living and working in Hamburg. His international background gives him a unique sensibility to capture the visual essence of his motives.

His work crosses the fields of advertising, portrait to fine arts and storytelling. His style is heavily influenced by Baroque and Romanticism painters like Caravaggio, Rembrandt and Petrus Van Schendel.

With his passion for perfection and his attention to detail and lighting, he creates delightful portraits and emotional journeys in his storytellings. In his combination of photographer and post production editor, he creates wonderful visual solutions in complex compositions.

7 Seas Productions invites you to explore the extraordinary audiovisual opportunities in Argentina, Chile, and Uruguay. Their independent office in Buenos Aires ensures seamless production services across these three vibrant countries, all united by a common language and a dedicated audiovisual workforce.

Being on the Southern tip of the continent, their seasons are inversed. Ideal for productions from the US or Europe, when at home the weather doesn't allow for safe conditions or long summer days. This austral winter, for example, has the best snow in 15 years, with the Chilean and Argentine Patagonia blanketed in breathtaking white. And it will last for a while.

Buenos Aires, often called the 'Paris of South America', offers stunning backdrops with its neoclassical architecture, artful cafés, and sprawling green spaces. Each distinct neighborhood adds a unique charm, making it a perfect setting for your next production.

Call 7 Seas - Argentina for your next project and take advantage of their local expertise, extensive location data base, and sound and caring production services. Recent shoots have been carried out for Free People in Chile, Asics and Boden in Argentina.

Lucila Blumencweig has been immersed in a multitude of captivating and fulfilling projects in recent months. Teaming up with David Miami, she played a pivotal role in bringing Coca-Cola's latest campaign, 'Frame Magic', to life.

Produced by Rocket to the Moon, the campaign takes a refreshingly honest and unique approach, showcasing the simple yet magical moments of everyday life when people unite. It proved to be a significant challenge, but the collaborative efforts of the entire agency and production team made for incredibly enjoyable days, culminating in the creation of fresh, captivating, and beautiful imagery.

Additionally, Lucila was involved in promoting the new Alma Alzheimer campaign, a poignant project executed in collaboration with Republica Havas Miami and the La Perla team. This campaign has deeply touched the hearts of many, shedding light on the lives of those affected by Alzheimer's.

The images, captured in natural light, reflect meticulous scouting efforts to achieve the desired lighting and effectively convey the campaign's message. This endeavor has already garnered several prestigious CLIO Prizes, a source of immense pride for the entire team.

Miguel is a professional photographer specialised in fashion, portrait and still life. With more than 15 years of experience, he has worked with brands such as Nike, MTV, Calvin Klein, Chanel, and Johanna Ortiz, among others.

His photos have graced the covers of magazines such as L'Officiel and Vogue México, and he has participated in exhibitions in Paris, Mexico, Bogotá and Buenos Aires.

He works between Paris and Barcelona and is represented in Spain by Murasaki Agency.

Lucila has been working on so many interesting and fulfilling projects these past months. She partnered with David Miami to bring to life Coca-Cola's most recent campaign, 'Frame Magic'.

Produced by Rocket to the Moon, the campaign portrays, in a completely honest and different approach, the simple and magical moments of everyday life when people come together.

It was a big challenge and incredibly fun days with the entire agency and production team. The outcome is these fresh, compelling, beautiful images.

She's also sharing the new Alma Alzheimer campaign, which was shot in collaboration with Republica Havas Miami and the La Perla team. This campaign has touched the hearts of many people who live their lives alongside loved ones dealing with Alzheimer's.

The images were shot with natural light, thanks to incredible scouting work to achieve the desired lighting and effectively portray the message.

This project has already won several CLIO Prizes, which the entire team is extremely proud of.

At the moment, Lucila is in Italy pre-producing her next campaign to be shot in May.

With new locations and a savvy team of experienced, multilingual producers, 7 Seas is kicking off this year 2024.

Right now producing in the Americas, 7 Seas nurtures the romantic idea of the hidden gems and impossible beauties of far-away places such as Buenos Aires, Montevideo, Cartagena and -just recently- Chile's Santiago and wintery Portillo.

As a trusted local partner for clients and affiliate agencies, 7 Seas provide unparalleled on-ground support; just ask their fashion friends, including Boden, Madewell, Free People, Colmar, Anthropologie and Fjällräven, who all went somewhere special.

7 Seas offers seven good reasons to call: Cuba, Colombia, Argentina, South of France, Corsica, Chamonix and Zermatt. With people on the ground and a solid location database to substantiate every location proposal.

Need a spectacular setting for your next fashion campaign? Want to secure a unique location that nobody else has? Talk to 7 Seas, the location masters, and see what's possible.

7 Mountains Productions, a leading high mountain production company operating in Switzerland, France, and Patagonia, had a remarkable year filled with significant anniversaries. One such milestone was the 100th anniversary of the esteemed Italian ski brand Colmar, where they played a pivotal role in reenacting an imaginary Alpine legend known as 'The Dude'.

Another notable anniversary was that of Eider, a brand with a rich history spanning over 60 years, renowned for designing clothing that fuses French heritage, expertise, and technique.

Recently, 7 Mountains, under the leadership of their Buenos Aires office, embarked on a back-to-back production for the US brand Free People. This captivating journey led them first to Chile's Patagonia and then to the enchanting Swiss destination of Gstaad.

Their collaboration extended to the Australian brand Industrie, where they had the unique opportunity to privatise a rail car on the splendid Belle Époque train route from Montreux to Gstaad. The final leg of that journey took them to Zermatt, where they had orchestrated shortly before another remarkable production, this time for Anthropologie.

Call 7 Mountains to get to know more about Gstaad, St. Moritz and Zermatt.

Welcome to Showcase Latin America & The Caribbean, brought to you by Production Paradise. This issue features some of the leading photographers, photo and film production and service companies, and location scouts, working out of Latin America and The Caribbean.

You can find more creative professionals and facilities for photographic and film production in our Buenos Aires (Photo / Film), Mexico City (Photo / Film), Rio de Janeiro (Photo / Film), Sao Paulo (Photo / Film) directories and other locations around Latin America & The Caribbean.

Brands and publications including Clarins, Delta, Neiman Marcus, Spotify, Dior and Banana Republic, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Don't miss our recommended events:

• The 44th edition of the Habana Film Festival of New Latin American Cinema will take place from 8th to 17th December.
• As part of the commemoration of the 50th anniversary of the civil-military coup in Chile, La Moneda Cultural Center and the Ministry of Culture, Arts, and Heritage present the exhibition Mariela Rivera: Images Suspended in the Heart and Memory, the first showcase of artist Mariela Rivera, featuring a selection of 75 photographs from her personal archive spanning 38 years.

Our cover image was shot by Dario Catellani, and produced by Green is Good in Yucatan, Mexico.

Lucila has been working quite intensely these past months. She shot and post produced the amazing Peroni Style Capri campaign for Peroni Nastro Azzurro, with the cool Trouble Maker UK agency. It was a really fun project with an amazing cast and styling.

The Inca Cola campaign was shot in Peru in June, she was commissioned to visualise the new communication of the brand in the youth segment. Her fresh style brought to life a very cool, not posed campaign, with an honest cast and chill locations.

In this Spotlight we can also see her work for Globant and Beckers Beer - both have a distinctive eye and use of light and colour, a combination that defines most of her work.

At the moment she is working on the post production of the new Michelob global campaign, and in pre production for a mayor Costa Coffee and Doordash upcoming projects.

"Please reach out to say hi and for future collaborations, let’s have fun working together."