Red Creek

buenos aires issue 106

Mar 2008

Red Creek

Buenos Aires - Photo & Film Production

Title: MAKING OF

Title: MAKING OF

Title: Lotus Code , Director: John Perez , Photographer: Urko Suaya , Executive Producer: Ivan Entel - For Lotus J.L. Gonzalez Mendez , Creative Director: Felipe Crespo

Title: Lotus Code , Director: John Perez , Photographer: Urko Suaya , Executive Producer: Ivan Entel - For Lotus J.L. Gonzalez Mendez , Creative Director: Felipe Crespo ... see more

Red Creek was commissioned to produce the latest extravaganza for Lotus. Known for high-adrenaline spots, the client wanted to "up the stakes", challenging director John Perez and still photographer Urko Suaya to increase the glamour without losing the active, action-oriented image the brand has cultivated so successfully.

It took two trains, two helicopters, several stunt doubles and 60 miles of track to deliver a creative vision worthy of both the client and the agency.

Check out the case study site for all the background information.