A taco plate for La Condesa Restaurant in Austin, TX
''We produced a series of images for the website and marketing materials.
This set-up captures their casual approach to food.
Introducing the hand into the scene adds some action to the image.''
'Dr. Pepper Ribs' at The Highball in Austin for Playboy magazine
''The image was produced for an article about great food at bowling alleys.
This was shot in a parking lot in full sun.
We played around with various assemblies, sauce splashes, etc, over a few hours.''
This was produced for Bar Congress / Congress Restaurant in Austin, and was part of a series for their marketing materials.
Working with drinks can be a great challenge. I usually choose to find back light for them, as in this shot.
This photo of a farm-to-table supper club was taken for Dai Due Austin, a local restaurant and butcher shop.
We waited until late in the evening to have a soft light and to see the candles on the table.
This jar of smoking salmon was taken at Red Mountain Bistro in El Paso, TX for Texas Monthly. It can be a challenge to find good lighting on location.
Here, I used directed window light, which I reflected for back light, and pushed the jar against a dark surface on a bar stool in order to separate the smoke from the background.
Fire is always a dynamic element in photos. This image of a pig roast was taken for Chef Tim Byres' book, SMOKE: New Firewood Cooking by Rizzoli, out
April 30. Like Afield, this was a long-term project with several shoot locations in TX. This barbecue took place downtown as part of the Austin Food & Wine Festival.
Nothing is better than a brisket. It can be great to collaborate with stylists in creating a credible food scene.
This is the result of an hour or more of development with stylist Johanna Lowe. This image is also part of the SMOKE project.
Another image from SMOKE project. We punched light down into a large barbecue pit with a reflector to highlight the stew and brighten the smoke.
Jody Horton brings a natural realism to all of his work. His photos have appeared in The New York Times, Bon Appetite, Food & Wine, Esquire, GQ, Southern Living, Texas Monthly and Garden & Gun.
His commercial and publishing clients include Whole Foods, Costa, JW Marriott, Whataburger, Random House, Rizzoli, and Chronicle Books.
Jody is based in Austin, TX.
Tag your comment using @productionparadise to share with us!