NEW YORK ISSUE 132 > Project M showcase Magazine Oct 2008
New York
creativity
Project M
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Client: swiss benevolent society
programming: urs j reinhart, ustinet corporation
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The SBSNY needed to overhaul its online presence as the centre for information for the Swiss community in NYC. The challenge faced by Project M was to provide a 'facelift' for the organisation, to help young and particularly older users of the website to navigate a direct and intuitive way through the extensive information contained on the site - a task previously never achieved through the old version.
Nina Froriep, President of the Board, realised that Project M
understood from day one what the SBSNY needed. "The company
delivered a beautiful, functional website that combines the
impossible - appealing to both the young and aging populations that
the SBSNY serves."
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